All About Michael Jordan’s Daughter (and Business Partner!) Jasmine Jordan

Mar. 15, 2025

Michael Jordan and his daughter Jasmine Jordan attended the Jordan All-Star event with Fabolous 23 on February 25, 2012, in Windermere, Florida.Photo:Alexander Tamargo/WireImage/Getty Images

Alexander Tamargo/WireImage/Getty Images

Michael Jordan’s legacy lives on through his children, including daughter Jasmine Jordan.

The former NBA star is a father of five — he welcomed three kids with his ex-wife, Juanita Vanoy, including son Jeffrey in 1988, sonMarcusin 1990 and daughter Jasmine in 1992. Michael is also a dad to twins Victoria and Ysabel, whom he welcomed in 2014 with his second wife,Yvette Prieto.

Jasmine described herself as a “daddy’s girl growing up” during a May 2020 interview with theAssociated Press, noting that Michael still referred to her as “princess” well into her 20s.

Jasmine said that even when her father played in the NBA, he made his best efforts to be involved in her childhood, including taking her to school and attending recitals. When he retired in 2003, she said it was a “change in gears."

“We definitely really worked hard and put forth that effort because obviously once you take something you love away from somebody, it’s that hole — it’s a void,” she said. “So do you fill it or do you just adjust? He definitely adjusted versus trying to find something else to fill it, and that’s something I appreciated … That’s how we’re so close today.”

Here’s everything to know about Michael Jordan’s daughter, Jasmine Jordan.

She was born in 1992

Michael Jordan with his daughter Jasmine Jordan.Jasmine M.Jordan/Instagram

Jasmine M.Jordan/Instagram

Michael and Vanoy welcomed Jasmine Jordan, their first and only daughter together, on Dec. 7, 1992.

Despite her father being one of the most well-known athletes of all time, Jasmine toldAndscapein May 2020 that her dad “was as normal as he could be” when she was growing up.

“He was very involved during my childhood,” she shared. “He would pick me up from school, take me to my activities and be around as much as he could while still juggling practice and becoming the icon he became.”

Jasmine said even with his busy schedule, she always knew that “he was there.” She explained, “He was as present as he could’ve been, and when he wasn’t I always felt his presence.”

Jasmine described him as an involved parent, even telling the outlet that he would attend parent-teacher conferences but never career day. She noted, “If it had to do with my grades and making sure I was excelling in my curriculars, oh, he was present.”

She grew up in Chicago

Michael Jordan with his daughter Jasmine Jordan and other family members.Jasmine M.Jordan/Instagram

Jasmine and her older brothers, Jeffrey and Marcus, grew up in Chicago while their dad was part of the Chicago Bulls. Michael played for the team from 1984 to 1993 and 1995 to 1998 before he ultimately retired from the NBA in 2003.

Jasmine told Andscapein May 2020 that when she went to Michael’s games, particularly during the 1997-1998 season, the arena was “so loud” it “was almost scary.”

“I knew we were going to games, and it was a family atmosphere because I got to be with my brothers and my mom,” she said. “I just never understood exactly why at the time. It was just so loud. … That’s just something I’ll never forget — the atmosphere and how crazy it really was.”

Looking back on her time in the Windy City, Jasmine told theChicago Tribunein 2022, “Chicago has a special place in my heart that’s always home, and I’m very excited to continue to leave the legacy there as much as I can. I’m always going to be Chicago through and through.”

Today, Jasmine continues celebrating her father’s legacy in a new location — Charlotte, N.C. Michael attended high school in Wilmington andwent to college at the University of North Carolinaat Chapel Hill.

Jasmine has her own special memories in North Carolina, too. She toldCharlotte Magazinein August 2020, “I got engaged here; I had my son here. I love it here, and I want to give back and be a part of the community that’s supported us from day one.”

“I want to make sure Charlotte knows who I am as Jasmine, a humble individual, but part of an incredible family,” she added.

She didn’t know how famous her father was as a kid

Michael Jordan and his daughter Jasmine Jordan at a family event.Jasmine M.Jordan/Instagram

While the rest of the world knew the magnitude of Michael’s career and impact on the sport, to Jasmine, he was just dad. She revealed onGood Morning Americain May 2020 thatshe didn’t know how famous Michael wasuntil she looked him up online as a pre-teen.

“I had kids and teachers … at school telling me, ‘It’s incredible your father is who he is.’ And I’m thinking you all haven’t met my father to my knowledge, how do you know this?” she explained. “So I did, I Googled him. And I found a lot clearly.”

Jasmine shared that she immediately brought it up to Michael. “I had that conversation with my father afterward and he just laughed and was like, ‘Hey, there’s no way to really tell you anything like that,’ " she recounted.

“But between him and my mom, they made sure that we felt like he was normal as can be, and we grew up very normal, and for that, I’m grateful,” she noted.

She played basketball — but it wasn’t for her

Michael Jordan, wearing the #23 jersey for the Chicago Bulls, celebrates with his family after winning the 1996 NBA title against the Seattle SuperSonics in Game Six of the 1996 NBA Finals at the United Center on June 16, 1996, in Chicago, Illinois.Andrew D. Bernstein/NBAE via Getty Images

Andrew D. Bernstein/NBAE via Getty Images

For a short period of time, Jasmine tried to follow in her father’s footsteps and played basketball for several years. However, she said the sport ultimately wasn’t for her.

Jasmine told Andscape in May 2020 that she “always loved basketball,” particularly watching and learning more about the game. She gave the sport a try from 4th to 8th grade, but the experience was not long-lasting for the daughter of an NBA star.

“The coach was really supportive of me, not because of who I was, but because I was the tallest girl at that time,” she told the outlet. “In their mind, they’re thinking, ‘We got the best center. We’re just going to be winning championships.’ Don’t get me wrong, we did win a lot during my three to four years playing. But I knew I wasn’t good.”

“He was like, ‘Hey, you tried it, boo, and that’s all that matters. Do what you want to do,’ “ she recalled. “There was no pressure to continue. He even knew as much as I did that it wasn’t meant for me and I could just love the game as a fan.”

She graduated from Syracuse University

Michael Jordan with his daughter, Jasmine Jordan.Jasmine M.Jordan/Instagram

Jasmine is an alum of Syracuse University, where she studied sports management. She graduated from David B. Falk College of Sport and Human Dynamics in May 2014, according toSyracuse.com.

In 2013, she told the blog The Boss Up that she had a hard time in the beginning. When news broke about where Jasmine was attending college, she found herself the subject of “unwanted attention” online and in person.

“It made my first year hard because everyone knew my face and assumed they knew my story as well,” she explained.

Four years later, Michael attended Jasmine’s graduation and celebrated with his daughter after the ceremony.

She is a mom

Michael Jordan is pictured with his daughter, Jasmine Jordan, and his grandson Rakeem Michael Christmas.Jasmine M.Jordan/Instagram

Jasmine and Rakeem Christmas welcomed their son,Rakeem Michael Christmas, in 2019.

Michael opened up about becoming a first-time grandparent during an October 2019 appearance onToday, sharing, “It’s fun because I can actually hold him and play with him and I’m having fun watching him.”

Jasmine described her dad as “so soft” and “super involved” as a grandfather to Andscapein May 2020. “My son has him wrapped around his finger,” she said.

“It took him a minute to actually understand like, ‘Dang, I’m a grandpa,’ “ Jasmine shared. “He never wants to feel like he’s old, but he is a grandpa, and he loves it. He loves playing with his grandson and it’s something that I think he never knew he was gonna love as much as he does.”

In a May 2020 interview with the Associated Press,she further elaborated how Michael was adjusting to life as a grandfather. She told the outlet during the COVID-19 pandemic, “He’s been very hands-on and very involved in my son, even during these crazy times.”

“He FaceTimes everyday or Zoom or something just so [their] relationship can continue to cultivate and bond and grow,” she explained. “It’s an incredible relationship to see them develop.”

She’s part of Nike’s Jordan brand

Michael Jordan with his children, including daughter Jasmine Jordan.Jasmine M.Jordan/Instagram

While Jasmine may not have played basketball for long, she’s honored the family legacy in a different way through the Jordan Brand and Nike.

After she worked as a coordinator of basketball operations for the Charlotte Hornets for five seasons, Jasmine began her next role as a field representative for the Jordan Brand.Forbesreported in 2022 that she worked with over a dozen WNBA athletes and expanded to work with female athletes outside of basketball, including Peloton instructors.

Jasmine toldFootwear Newsin 2023 that she finds comfort in working in the family business.

“I can go anywhere off my name, my degree and merits, but am I going to find myself? Probably not,” she shared. “And I love my family. It’s a huge part of why I do what I do. I love that anything I do is driven from a place of heart and genuine care.”

However, she said that it was “not necessary” for her to name-drop her father or say that she was his daughter to excel in her career. Jasmine explained, “Acknowledging the elephant in the room and not letting it dictate how I move is important, so I can carve out my legacy. My dad’s shoes are big shoes to fill, and I have no desire to fill them.”

“If my legacy continues to pave the way and create opportunities for women to be seen and heard in this male-dominated industry, then that’s amazing,” she added.

She texted him “nonstop” while watching his 2020 docuseriesThe Last Dance

In 2020, ESPN released the 10-part documentary seriesThe Last Dance,which chronicled theChicago Bulls 1997-1998 seasonand followed Michael from high school to the peak of his fame as an NBA star.

Viewers of the docuseries included fans and his own family. Jasmine spoke to the Associated Press in May 2020 about her perspective on the show, telling the outlet that it had been “incredible to watch” and “really eye-opening.”

“I think if you remove the basketball aspect and all the accolades he achieved for obvious reasons, I think I’m definitely learning that my dad was really trying to take in the pressures and the expectations and not allowing it to weigh on him and really manifesting it to his own,” she shared.

Jasmine said that as the series was airing live she was texting her dad “nonstop.”

“I think there hasn’t been an episode, a Sunday where I haven’t been like, ‘This happened—let me know your thoughts,’ “ she added. “I was super young, so I’m really taking this in as a fan.”

When asked if she still saw her dad in some of the series' emotional moments, Jasmine said she could recognize him in “some of them.”

“I know when it comes to the game, his passion is unmatched. His energy’s unmatched,” she explained. “So when he’s going atSteve Kerror checkingScottieand trying to get that fire and tenacity out of them, I’m like, ‘Oh, yeah, that’s Dad.’ "

Jasmine continued, connecting his on-court energy with his parenting style. “I mean, he’ll do that to me just so I can get an A out of a test or two,” she said. “And I’m just trying to pass school, I’m not even winning championships. So that is definitely totally him.”

source: people.com