Celebrity Stylist Maeve Reilly Designs New Barbie Inspired by Her Signature Street Style (Exclusive)

Mar. 15, 2025

Mattel

Barbie just got a cool-girl makeover.

“Barbie is an icon, and it’s been such an honor and such a pinch me moment for my inner child,” she says. “Just truly nostalgic.”

“I definitely was experimenting and doing things and trying on different outfits,” the stylist recalls. “I think as a little kid, Barbie is an amazing opportunity to stretch your creativity and come up with different outfits.”

“I came up with different mood boards, and we went back and forth with what we thought the look should be,” Reilly says of the year-long design process with Mattel. “I really wanted to capture this moment… I also wanted it to be something that I would wear, that my clients would wear. I’m sure I’ve probably styled this exact look on clients before.”

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“So much what I love that about my job is watching people recreate looks,” she continues, “and I feel like that was expressed in Barbie’s look.”

In addition to designing her very own Barbie, Reilly launched her own fashion label,Local Love Club. A portion of her brand’s proceeds support theKind Campaign, a nonprofit organization dedicated to spreading awareness about bullying through in-school assemblies and educational curriculums.

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This mission is not dissimilar from the message she hopes to send with her Barbie.

“I think it’s just about saying to people, ‘Be yourself. Be your most authentic, bold, creative self,’ " Reilly says. “And never, ever give up on your dreams. I don’t think I could have ever dreamed this big, truthfully… And so, I just think it is a message to everyone to just keep chasing those dreams, because you really never know what can happen.”

source: people.com