Crumbl Cookies Responds After Unauthorized Pop-Up Resulted in Long Lines and Chaos Over $17 'Stale' Cookies

Mar. 15, 2025

Crumbl Cookies.Photo:Monica Schipper/Getty

Monica Schipper/Getty

ACrumbl Cookies-themed event unaffiliated with the actual brand is making waves in Australia.

At a pop-up in North Bondi, Australia, Crumbl Cookies werebeing sold for $17.50. The treats are normally priced at $5 per cookie in the U.S.

The founder of Crumbl Cookies, Sawyer Hemsley, was quick to speak out on TikTok. “You need to try them fresh🇺🇸P.S. this pop-up is not affiliated with Crumbl Cookies,” he wrote.

On Oct. 2, Crumbl Cookies addressed the Aussie pop-up in a statement to PEOPLE.

Crumbl Cookies location.Don and Melinda Crawford/UCG/Universal Images Group/Getty

Don and Melinda Crawford/UCG/Universal Images Group/Getty

The@foodinabox accountgave a low-down on the buzz, and commenters shared their hot takes.

“Wait so they sold old cookies??” one person wrote. Another said, “It was 75 for 5 cookies, that were stale too :/.”

Many people pointed to the issue of customs when transporting goods but the organizers' statement claims that, “we followed all legal procedures, declaring the cookies as commercial goods and obtaining the necessary approvals from Australian customs.”

The event organizers ultimately defended their efforts. “This event was never about profit," the said in the statement. “We aimed to bring the cookies to Crumbl fans. We did not aim to make money.”

source: people.com