Demi Moore Is the Ultimate Fall Fashion Muse in J.Crew's Iconic Catalog - Yes, the Catalog Is Back!

Mar. 15, 2025

Demi Moore for J. Crew.Photo:Max Farago

Max Farago

Demi Mooreand J. Crew have teamed up for the ultimate dose of nostalgia this fall.To mark the relaunch of the retailer’s iconic catalog, the actress, 61, appears as one of four cover stars of the fall 2024 issue.As an avid J. Crew fan and collector, Moore’s presence in the campaign “brings a fresh yet nostalgic energy, embodying the essence of J.Crew’s blend of city and coastal aesthetics, multi-generational appeal, and commitment to quality classics,” the brand shares in a press email.“J.Crew changed the landscape — not just in what it brought forward in clothing, but also in the access — of how we discovered it," Moore tells PEOPLE exclusively. “A catalog was not really considered chic. Before, you would have thought, ‘Oh, my grandmother might buy from that, but not me.’ And the J.Crew catalog opened a whole new world — a complete lifestyle.”Demi Moore for J. Crew.Max FaragoFor a nostalgic feel that’s authentic to the brand’s city-to-coast legacy, the fall campaign is shot exclusively on film in the Hamptons and New York City.The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!In the stunning images, Moore dons a series of cozy-yet-chic ensembles that are sure to inspire your fall wardrobe. One shot shows the star perched on a chair while showing off a bold red sweater, crisp white pants and a pair of hiking boots.Demi Moore for J. Crew.Max FaragoIn another, Moore pulls at a fair isle sweater that’s paired with a pair of relaxed-fit jeans. She also wears a classic tan trench coat, her signature long, dark hair cascading around her shoulders.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.Demi Moore for J. Crew.Max FaragoWhile the revamped catalog draws inspiration from J. Crew’s beloved publications of the 1990s, it also marks a new era for the retailer. Created in partnership with Parisian-based creative design studio Atelier Franck Durand, the catalog will feature a new roster of photographers for the brand (including Laura Jane Coulson, Dougal Macarthur, Max Fargo and Theo Wenner) as well as up-and-coming models and multi-generational faces.Demi Moore for J. Crew.Max FaragoAvailable on Sept. 4 in all J. Crew stores, the fall 2024 edition is also offered as an immersive in-app experience and will be integrated into future in-person activations from the brand.

Demi Mooreand J. Crew have teamed up for the ultimate dose of nostalgia this fall.

To mark the relaunch of the retailer’s iconic catalog, the actress, 61, appears as one of four cover stars of the fall 2024 issue.

As an avid J. Crew fan and collector, Moore’s presence in the campaign “brings a fresh yet nostalgic energy, embodying the essence of J.Crew’s blend of city and coastal aesthetics, multi-generational appeal, and commitment to quality classics,” the brand shares in a press email.“J.Crew changed the landscape — not just in what it brought forward in clothing, but also in the access — of how we discovered it,” Moore tells PEOPLE exclusively. “A catalog was not really considered chic. Before, you would have thought, ‘Oh, my grandmother might buy from that, but not me.’ And the J.Crew catalog opened a whole new world — a complete lifestyle.”

Demi Moore for J. Crew.Max Farago

For a nostalgic feel that’s authentic to the brand’s city-to-coast legacy, the fall campaign is shot exclusively on film in the Hamptons and New York City.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!In the stunning images, Moore dons a series of cozy-yet-chic ensembles that are sure to inspire your fall wardrobe. One shot shows the star perched on a chair while showing off a bold red sweater, crisp white pants and a pair of hiking boots.

In another, Moore pulls at a fair isle sweater that’s paired with a pair of relaxed-fit jeans. She also wears a classic tan trench coat, her signature long, dark hair cascading around her shoulders.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

While the revamped catalog draws inspiration from J. Crew’s beloved publications of the 1990s, it also marks a new era for the retailer. Created in partnership with Parisian-based creative design studio Atelier Franck Durand, the catalog will feature a new roster of photographers for the brand (including Laura Jane Coulson, Dougal Macarthur, Max Fargo and Theo Wenner) as well as up-and-coming models and multi-generational faces.

Available on Sept. 4 in all J. Crew stores, the fall 2024 edition is also offered as an immersive in-app experience and will be integrated into future in-person activations from the brand.

source: people.com