'Demure' TikToker Jools Lebron Says She Can 'Finance the Rest of' Her Gender Transition After Going Viral Online

Mar. 15, 2025

Jools Lebron.Photo:Jools Lebron/TikTok (2)“Demure” TikTok creator Jools Lebronis emotionally sharing how becoming a viral sensation online has changed her life.In aTikTokposted on Wednesday, Aug. 14, Lebron, who identifies as transgender, encouraged her followers to “make the video” because “TikTok changed my life.”“Maybe you should make the videos,” she said. “Because one day, I was playing cashier and making videos on my break and now, I’m flying across [the] country to host events.”Lebron also said that she will be able to “finance the rest of my transition” as a result of her newfound viral fame.In another TikTokposted over the weekend, Lebron cried as she processed how far-reaching her videos have become.“Everyone’s asking me how I feel about what’s going on and I’m just so overwhelmed,” said Lebron. “Like I feel so grateful … like I just landed in L.A., and I’m just so overwhelmed. I had so much to do as soon as I got here. But I’m living my f—— dream, bitch.“Jools Lebron.Jools Lebron/TikTokLebron first posted avideoabout “how to be demure at work” on Aug. 2. “You see how I come to work? Very demure,” she said. “I do my makeup, I lay my wig, I do a little braid. I flat iron my hair. . . . Let’s not forget to be demure divas.”A second video Lebron made about being “demure at work” has over 33 million views on TikTok, as of Aug. 19.Lebron has since made similar content, sharing how to be demure “when ordering food,” and a clip about “how to respond to drama in a demure way.“Lebron also made sure to give other “demure” creators like Devin Halbal and Selyna Brillare credit for the trend and said in anotherTikTokthat “there have been so many demure divas who have come before me."“Demure is just a way of life for the girls, for the dolls like me,” said Lebron. “With that said, I would love to give nothing but admiration, flowers, and respect to all those divas who have been demure this entire time. Who have paved the way for a girl like me to thrive.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Many people have joined in and shared how they act “mindful” and “demure” in their everyday life.Most recently,Olivia Rodrigojoined in on the trend and used Lebron’s sound in aTikTok, where she talked about the demure length of her hair. Lebron saw the video and commented “HELLO!?” in response.ActorPenn Badgelyalsoshowed off the “mindful” and “demure” wayhe portrayed Joe Goldberg to commemorate the end of filming ofNetflix’sYouon Aug. 15.Badgley started off the video and said, “See how I show up to work? Very demure, very mindful” — all while giving fans a sneak peek into theYou’s final season.“Playing a romantic icon for five seasons. I’m very modest, I’m very mindful,” he continued. “You see my shirt. Showing the shoulders, not the boulders.”

Jools Lebron.Photo:Jools Lebron/TikTok (2)

Jools Lebron/TikTok (2)

“Demure” TikTok creator Jools Lebronis emotionally sharing how becoming a viral sensation online has changed her life.In aTikTokposted on Wednesday, Aug. 14, Lebron, who identifies as transgender, encouraged her followers to “make the video” because “TikTok changed my life.”“Maybe you should make the videos,” she said. “Because one day, I was playing cashier and making videos on my break and now, I’m flying across [the] country to host events.”Lebron also said that she will be able to “finance the rest of my transition” as a result of her newfound viral fame.In another TikTokposted over the weekend, Lebron cried as she processed how far-reaching her videos have become.“Everyone’s asking me how I feel about what’s going on and I’m just so overwhelmed,” said Lebron. “Like I feel so grateful … like I just landed in L.A., and I’m just so overwhelmed. I had so much to do as soon as I got here. But I’m living my f—— dream, bitch.“Jools Lebron.Jools Lebron/TikTokLebron first posted avideoabout “how to be demure at work” on Aug. 2. “You see how I come to work? Very demure,” she said. “I do my makeup, I lay my wig, I do a little braid. I flat iron my hair. . . . Let’s not forget to be demure divas.”A second video Lebron made about being “demure at work” has over 33 million views on TikTok, as of Aug. 19.Lebron has since made similar content, sharing how to be demure “when ordering food,” and a clip about “how to respond to drama in a demure way.“Lebron also made sure to give other “demure” creators like Devin Halbal and Selyna Brillare credit for the trend and said in anotherTikTokthat “there have been so many demure divas who have come before me."“Demure is just a way of life for the girls, for the dolls like me,” said Lebron. “With that said, I would love to give nothing but admiration, flowers, and respect to all those divas who have been demure this entire time. Who have paved the way for a girl like me to thrive.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Many people have joined in and shared how they act “mindful” and “demure” in their everyday life.Most recently,Olivia Rodrigojoined in on the trend and used Lebron’s sound in aTikTok, where she talked about the demure length of her hair. Lebron saw the video and commented “HELLO!?” in response.ActorPenn Badgelyalsoshowed off the “mindful” and “demure” wayhe portrayed Joe Goldberg to commemorate the end of filming ofNetflix’sYouon Aug. 15.Badgley started off the video and said, “See how I show up to work? Very demure, very mindful” — all while giving fans a sneak peek into theYou’s final season.“Playing a romantic icon for five seasons. I’m very modest, I’m very mindful,” he continued. “You see my shirt. Showing the shoulders, not the boulders.”

“Demure” TikTok creator Jools Lebronis emotionally sharing how becoming a viral sensation online has changed her life.

In aTikTokposted on Wednesday, Aug. 14, Lebron, who identifies as transgender, encouraged her followers to “make the video” because “TikTok changed my life.”

“Maybe you should make the videos,” she said. “Because one day, I was playing cashier and making videos on my break and now, I’m flying across [the] country to host events.”

Lebron also said that she will be able to “finance the rest of my transition” as a result of her newfound viral fame.

In another TikTokposted over the weekend, Lebron cried as she processed how far-reaching her videos have become.

“Everyone’s asking me how I feel about what’s going on and I’m just so overwhelmed,” said Lebron. “Like I feel so grateful … like I just landed in L.A., and I’m just so overwhelmed. I had so much to do as soon as I got here. But I’m living my f—— dream, bitch.”

Jools Lebron.Jools Lebron/TikTok

Jools Lebron/TikTok

Lebron first posted avideoabout “how to be demure at work” on Aug. 2. “You see how I come to work? Very demure,” she said. “I do my makeup, I lay my wig, I do a little braid. I flat iron my hair. . . . Let’s not forget to be demure divas.”

A second video Lebron made about being “demure at work” has over 33 million views on TikTok, as of Aug. 19.

Lebron has since made similar content, sharing how to be demure “when ordering food,” and a clip about “how to respond to drama in a demure way.”

Lebron also made sure to give other “demure” creators like Devin Halbal and Selyna Brillare credit for the trend and said in anotherTikTokthat “there have been so many demure divas who have come before me.”

“Demure is just a way of life for the girls, for the dolls like me,” said Lebron. “With that said, I would love to give nothing but admiration, flowers, and respect to all those divas who have been demure this entire time. Who have paved the way for a girl like me to thrive.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.Many people have joined in and shared how they act “mindful” and “demure” in their everyday life.Most recently,Olivia Rodrigojoined in on the trend and used Lebron’s sound in aTikTok, where she talked about the demure length of her hair. Lebron saw the video and commented “HELLO!?” in response.ActorPenn Badgelyalsoshowed off the “mindful” and “demure” wayhe portrayed Joe Goldberg to commemorate the end of filming ofNetflix’sYouon Aug. 15.Badgley started off the video and said, “See how I show up to work? Very demure, very mindful” — all while giving fans a sneak peek into theYou’s final season.“Playing a romantic icon for five seasons. I’m very modest, I’m very mindful,” he continued. “You see my shirt. Showing the shoulders, not the boulders.”

source: people.com