Donald Trump Releases ‘Eras Tour’ Campaign Shirts Days After Taylor Swift Endorses His Opponent

Mar. 15, 2025

Donald Trump (left), the Trump-Vance Era T-shirt (center), Taylor Swift (right). Photo: Emily Elconin/Getty; WinRed; Gilbert Flores/Billboard via Getty.Photo:Emily Elconin/Getty; WinRed; Gilbert Flores/Billboard via Getty

Emily Elconin/Getty; WinRed; Gilbert Flores/Billboard via Getty

Donald Trump’s newest piece of campaign merch may look familiar toTaylor Swiftfans.

On Thursday, Sept. 12, the Team TrumpX accountposted a caption that read, “Calling all Swifties for Trump,” along with a photo and link to purchase aTrump Era White T-shirt.

Priced at $36, the design closely mimics Swift’s verified Eras Tour T-shirt. A black-and-white photo of Trump is printed on top of a colorful grid of other photos of him.

The Swift-inspired merch followsSwift’s endorsementof Trump’s opponent, Vice PresidentKamala Harris, on Tuesday night.

Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz, at an Aug. 6 campaign rally.Andrew Harnik/Getty

Andrew Harnik/Getty

The endorsement also addressed how Trump previously shared AI-generated photos of Swift that falsely implied she was backing the Republican ticket.

“It really conjured up my fears around AI, and the dangers of spreading misinformation,” Swift wrote. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”

Trump, 78, downplayed Swift’s endorsement of Harris in an interview withFox & Friendson Sept. 11. “It was just a question of time… But she’s a very liberal person. She seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace.”

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer.The Trump campaign is not the first to release Swift-themed merch. Moments after the endorsement, theHarris-Walz campaign started selling Swift-style friendship bracelets. The $20 blue and black bracelets read “Harris Walz 24” with proceeds supporting the Harris Victory Fund.The Democratic National Committee is also making use of the “eras” phrasing.New digital billboardsin New York City’s Times Square and on the Las Vegas Strip display a photo of Harris with text that reads “We’re in our Kamala Era.” Another billboard references Swift’s hit song “…Ready for It,” from her 2017 Reputation album, reading “A New Way Forward… Ready for It?”

source: people.com