Goldfish Changed Its Name to Be More ‘Adult-Sounding’ — Here’s Why and How You Can Buy the New Pack

Mar. 15, 2025

Goldfish is rebranding to Chilean Sea Bass for a limited time.Photo:Pepperidge Farms

Pepperidge Farms

Goldfishis getting a grownup name to reflect its grownup customers.The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time.The Chilean Sea Bass packs, which are available exclusivelyonline, include exactly the same crackers as regular Goldfish. The only difference is the “more adult” fish-based name, per a press release.According to the release, the short-term name is meant to “remind” Gen Z and millennial customers “who grew up withGoldfish” that the childhood staple is intended for all generations.Chilean Sea Bass and Goldfish packages.Pepperidge FarmsThe brand points to its other recent releases, like Old Bay Goldfish andFrank’s RedHot Goldfish, as products that were “created with adult palates in mind.” Chilean Sea Bass crackers are just the newest iteration of snacks geared towards mature consumers.Unlike the other adult Goldfish flavors, Chilean Sea Bass pouches will not be available in grocery stores. Instead, snackers can purchase up to two bags of the crackers ($7.38 for both) atchileanseabasscrackers.comthrough Oct. 30. The snacks will be available in daily drops at 9 a.m. ET. But beware: They sell out quickly each morning.DiGiorno Thanksgiving Pizza box.DiGiornoWhile Chilean Sea Bass crackers might not be on grocery shelves, shoppers can head to the frozen food section to grab another newsy item.DiGiorno’s Thanksgiving Pizza is backafter being first introduced in fall 2023. The Detroit-style pie is covered in mozzarella and cheddar cheese and then topped with turkey, gravy, green beans, cranberries and crispy onions. This version is slightly different from the inaugural pie from 2023, which also had diced sweet potatoes.The Thanksgiving pizza will be available at stores under the Kroger umbrella, including Harris Teeter and Ralph’s stores for $10 through the end of November, a DiGiorno representative confirmed to PEOPLE.

Goldfishis getting a grownup name to reflect its grownup customers.

The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time.

The Chilean Sea Bass packs, which are available exclusivelyonline, include exactly the same crackers as regular Goldfish. The only difference is the “more adult” fish-based name, per a press release.

According to the release, the short-term name is meant to “remind” Gen Z and millennial customers “who grew up withGoldfish” that the childhood staple is intended for all generations.

Chilean Sea Bass and Goldfish packages.Pepperidge Farms

The brand points to its other recent releases, like Old Bay Goldfish andFrank’s RedHot Goldfish, as products that were “created with adult palates in mind.” Chilean Sea Bass crackers are just the newest iteration of snacks geared towards mature consumers.

Unlike the other adult Goldfish flavors, Chilean Sea Bass pouches will not be available in grocery stores. Instead, snackers can purchase up to two bags of the crackers ($7.38 for both) atchileanseabasscrackers.comthrough Oct. 30. The snacks will be available in daily drops at 9 a.m. ET. But beware: They sell out quickly each morning.

DiGiorno Thanksgiving Pizza box.DiGiorno

DiGiorno

While Chilean Sea Bass crackers might not be on grocery shelves, shoppers can head to the frozen food section to grab another newsy item.

DiGiorno’s Thanksgiving Pizza is backafter being first introduced in fall 2023. The Detroit-style pie is covered in mozzarella and cheddar cheese and then topped with turkey, gravy, green beans, cranberries and crispy onions. This version is slightly different from the inaugural pie from 2023, which also had diced sweet potatoes.

The Thanksgiving pizza will be available at stores under the Kroger umbrella, including Harris Teeter and Ralph’s stores for $10 through the end of November, a DiGiorno representative confirmed to PEOPLE.

source: people.com