Halsey Battles Their Alter-Ego in Music Video for Gritty '90s Single 'Ego' — Watch!

Mar. 15, 2025

Halseyfaces off with themself in their latest visual.

On Friday, Sept. 6, the pop star, 29, shared the latest single from her forthcoming albumThe Great Impersonator, “Ego,” alongside its accompanyingmusic video.

Halsey in “Ego” music video.Halsey/Youtube

Halsey/Youtube

Last month, Halseyannounced their fifth studio LPThe Great Impersonatorwas on its way.

They shared aneras-spanning trailerrevealing the project would be a “confessional concept album.”

Halsey in West Hollywood in April 2024.Unique Nicole/Getty

Unique Nicole/Getty

In the teaser, Halsey confessed, “I really thought this album would be the last one I ever made.”

The visual featured the “You Should Be Sad” artist in retro clothing and hairstyles, imagining who they might have been during previous time periods.

“What if I debuted in the early 2000s? The ’90s? The ’80s? The ’70s?” Halsey asked in a voiceover. “Am I still Halsey every time? In every timeline, do I still get sick? Do I become a mom?”

In the trailer, Halsey mirrors artists likeAnnie Lennox,David BowieandBritney Spears— the latter of whom theyinterpolated in their recent single"Lucky."

The visual also featured snippets of unreleased songs from the three-time Grammy nominee capturing the aesthetic of different decades of music.

“If it all ended right now, is this a person you’d be proud to leave behind? Is it even you?” Halsey concluded.

Halsey.Daniele Venturelli/Getty

Daniele Venturelli/Getty

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Ahead ofThe Great Impersonator, the “Sorry” hitmaker has released tracks including"Lonely Is the Muse"and"The End."

Halsey’s new album is due Oct. 25 via Columbia Records.

source: people.com