My Mom, Grandma, and I Tested a TikTok-Viral Neck Cream for One Month: Did We Just Rewind the Clock?

Mar. 15, 2025

In This ArticleView AllIn This ArticleHow We Tested GoPure Neck CreamThe ResultsWho It’s Good ForWhat to Look ForIs the GoPure Neck Cream Worth It?Others to Consider

In This ArticleView All

View All

In This Article

How We Tested GoPure Neck Cream

The Results

Who It’s Good For

What to Look For

Is the GoPure Neck Cream Worth It?

Others to Consider

Photo:People / Barb Bruno / Lori Brascia / Alyssa Brascia

People / Barb Bruno / Lori Brascia / Alyssa Brascia

It seems like we’ve been searching for the fountain of youth since the beginning of time. But in 2024, we’re turning to one of the most viral anti-aging products on TikTok: theGoPure Tighten and Lift Neck Cream.

GoPure Tighten and Lift Neck Cream

Amazon

$50$40 at Amazon$49 at Gopurebeauty.com

At a GlanceBenefits:Firms, revives, hydrates, and plumps skin |Ingredients:Cupuacu butter, Matribust, hyaluronic acid, caffeine |Size:1.7 ounces |Skin Types:All

At a Glance

Benefits:Firms, revives, hydrates, and plumps skin |Ingredients:Cupuacu butter, Matribust, hyaluronic acid, caffeine |Size:1.7 ounces |Skin Types:All

This silky cream looked no different than the hordes of other lotions and potions that end up on my vanity. However, the ingredients and sizeable results set this cream apart.

Our ExpectationsMy grandma hoped that after a month of use, she’d have tighter, younger-looking skin, my mom aspired towards diminished neck wrinkles, and I hoped for a more “snatched” jawline.

Our Expectations

My grandma hoped that after a month of use, she’d have tighter, younger-looking skin, my mom aspired towards diminished neck wrinkles, and I hoped for a more “snatched” jawline.

People / Alyssa Brascia

We each routinely tested this neck cream for four weeks. After using ourfavorite cleansersandtoners, we applied this product in a gentle upward motion morning and night — making sure tofollow up with sunscreenif we were applying during the daytime.

Meet the TestersGrandma:75, freckled and fair-skinned with pink undertones. Combination skin with hyperpigmentation, sun spots, and rosacea. Wrinkles and fine lines on forehead, jaw, neck, and chest.Mom:52, light skin with neutral undertones. Seasonally dry skin with rosacea and slight hyperpigmentation. Some wrinkles on neck and chest.Me:24, light skin neutral/olive undertones. Seasonally dry skin with some sensitivity and rosacea. No obvious wrinkles.

Meet the Testers

Grandma:75, freckled and fair-skinned with pink undertones. Combination skin with hyperpigmentation, sun spots, and rosacea. Wrinkles and fine lines on forehead, jaw, neck, and chest.Mom:52, light skin with neutral undertones. Seasonally dry skin with rosacea and slight hyperpigmentation. Some wrinkles on neck and chest.Me:24, light skin neutral/olive undertones. Seasonally dry skin with some sensitivity and rosacea. No obvious wrinkles.

Grandma:75, freckled and fair-skinned with pink undertones. Combination skin with hyperpigmentation, sun spots, and rosacea. Wrinkles and fine lines on forehead, jaw, neck, and chest.

Mom:52, light skin with neutral undertones. Seasonally dry skin with rosacea and slight hyperpigmentation. Some wrinkles on neck and chest.

Me:24, light skin neutral/olive undertones. Seasonally dry skin with some sensitivity and rosacea. No obvious wrinkles.

How did the neck-firming cream feel?

Grandma:“It felt good on my skin. It was a little thicker than a face cream, but it melted into my skin after about two minutes. After it had absorbed, it felt completely weightless.”

Mom:“It was very smooth, and it didn’t feel sticky or greasy. It rubbed in nicely and had a very nice consistency — I’d compare it to my stapleDrmtlgy Peptide Night Cream.”

Me:As for me, I found the texture was thicker than most moisturizers I’ve used, but it sheered out into a thin layer that felt hydrating and non-greasy. It didn’t take long for the product to absorb, either.

Day 1 of testing GoPure Neck Cream. From left to right, Barb Bruno, Lori Brascia, Alyssa Brascia.People / Alyssa Brascia

When did you start to notice a change in how your skin looked?

Mom:“I used it twice a day, morning and night, and itonly took a monthto see results.”

Me: “I didn’t notice any differences in the way my skin looked — though it did give my skin a great boost of hydration.”

Week 2 of testing GoPure Neck Cream. From left to right, Barb Bruno, Lori Brascia, Alyssa Brascia.People / Barb Bruno / Lori Brascia / Alyssa Brascia

Grandma:“My neck has a totally different look now. I still have 74-year-old skin, but it looks a lot better now —it’s not a miracle, but it is a help. It’s still loose skin, but much better-textured.”

Me:“I, sadly, did not achieve a sharper jawline with this product. However, it did keep my skin hydrated and plump throughout the summer.”

Week 4 of testing GoPure Neck Cream. From left to right, Barb Bruno, Lori Brascia, Alyssa Brascia.People / Alyssa Brascia

Mom Tip“If you were to use this cream with theFirm and Lift Serum, you might get even better (and faster!) results. Make sure you apply it on the décolleté, too — it made a difference there.”—Lori Brascia

Mom Tip

“If you were to use this cream with theFirm and Lift Serum, you might get even better (and faster!) results. Make sure you apply it on the décolleté, too — it made a difference there.”—Lori Brascia

Grandma:“This cream is great forpeople ages 50 and up, as they will see the most difference with this product. It doesn’t do plastic surgery, butit does change your texture for the better.”

Progression of Barb Bruno testing GoPure Neck Cream. From left to right, week 2, and week 4.People / Barb Bruno

People / Barb Bruno

Mom:“I would recommend it to anyone who wants to improve the texture of the skin on their neck. It’s also very gentle, so I’d recommend it topeople who have sensitive skin, too.”

Progression of Lori Brascia testing GoPure Neck Cream. From left to right, week 2, and week 4.People / Lori Brascia

People / Lori Brascia

Me:“I thinkpeople with visible wrinkles, no matter what age, will benefit from this cream. It’s super hydrating, and I’ll keep using it for preventative measures.”

Progression of Alyssa Brascia testing GoPure Neck Cream. From left to right, week 2, and week 4.People / Alyssa Brascia

What to Look for in a Neck-Firming Cream

Active Ingredients

All ingredients are important in skincare, but a skin-tightening cream’s active ingredients are the most telling.

These ingredients are highly effective at improving skin elasticity, stimulating collagen production, and hydrating the skin, according to board-certified cosmetic dermatologistDr. Dendy Engelman. Hyaluronic acid, a leading ingredient in GoPure’s formula, is one of these key ingredients.

GoPure’s A-List Active IngredientsCupuacu butter:An antioxidant-rich emollient that restores skin elasticity and hydrationMatribust:A branded GoPure ingredient made from jojoba oil that restores skin density and tone, protects the skin barrier, and encourages firmnessHyaluronic acid:A hydrating ingredient that plumps and smooths the skinCaffeine:An anti-inflammatory ingredient that soothes redness and provides anti-aging properties

GoPure’s A-List Active Ingredients

Cupuacu butter:An antioxidant-rich emollient that restores skin elasticity and hydrationMatribust:A branded GoPure ingredient made from jojoba oil that restores skin density and tone, protects the skin barrier, and encourages firmnessHyaluronic acid:A hydrating ingredient that plumps and smooths the skinCaffeine:An anti-inflammatory ingredient that soothes redness and provides anti-aging properties

Skin Compatibility

Some heavier creams are too much for people with acne-prone or oily skin, which can clog your pores instead of shrinking them. However, too-thin formulas may not provide enough hydration for your skin.

The GoPure Tighten and Lift Neck Cream has a medium-thick texture and gentle formula that is safe for all skin types, making this one of the most universalskin-tightening creamswe’ve ever tried.

To put it plainly, yes —this tightening creamis worth it, and all three of us are excited to keep using it and seeing our skin look better with time.

“It doesn’t take away loose skin or a turkey neck, but it does firm and rehydrate your skin,” my grandma concludes.

Other Neck-Firming Creams to Consider

Fièra Multi-Effect Neck + Décolletage Cream$40 at AmazonView on Fieracosmetics.comEstée Lauder Revitalizing Supreme+ Moisturizer Youth Power Creme$140 at Amazon$70 at Sephora$120 at UltaGold Bond Ultimate Neck & Chest Firming Cream$16$12 at Amazon$13 at Target$18$12 at WalmartBurt’s Bees Renewal Firming Moisturizing Cream$20$19 at Amazon$23 at CVSView on Burtsbees.com

Fièra Multi-Effect Neck + Décolletage Cream$40 at AmazonView on Fieracosmetics.com

Fièra Multi-Effect Neck + Décolletage Cream

$40 at AmazonView on Fieracosmetics.com

Estée Lauder Revitalizing Supreme+ Moisturizer Youth Power Creme$140 at Amazon$70 at Sephora$120 at Ulta

Estée Lauder Revitalizing Supreme+ Moisturizer Youth Power Creme

$140 at Amazon$70 at Sephora$120 at Ulta

Gold Bond Ultimate Neck & Chest Firming Cream$16$12 at Amazon$13 at Target$18$12 at Walmart

Gold Bond Ultimate Neck & Chest Firming Cream

$16$12 at Amazon$13 at Target$18$12 at Walmart

Burt’s Bees Renewal Firming Moisturizing Cream$20$19 at Amazon$23 at CVSView on Burtsbees.com

Burt’s Bees Renewal Firming Moisturizing Cream

$20$19 at Amazon$23 at CVSView on Burtsbees.com

source: people.com