Nicki Minaj's Press-On Nail Brand Brings Her Iconic Style to Fans: Inside the N.Y.C. Pop-Up!

Mar. 15, 2025

Nicki Minaj (L), Pink Friday Nails x Shopify Pop Up (R).Photo:Jason LaVeris/FilmMagic; Jamie Pearl

Jason LaVeris/FilmMagic; Jamie Pearl

Nicki Minajfans can now recreate the rapper’s iconic nail styles.

After launching in March,Pink Friday Nailsis teaming up with Shopify to debut animmersive pop-up experienceat Shopify NY in New York City.

From Thursday, Oct. 11 through Sunday, Oct. 13, attendees will have the opportunity to explore the creative world of Pink Friday Nails through nail art demonstrations, interactive sessions and a first look at recent product launches.

Ahead of the event opening on Oct. 11, Minaj’s longtime nail artist and Pink Friday Nails collaboratorYvett Gspoke with PEOPLE about the brand and working with Minaj.

Pink Friday Nails x Shopify pop-up in N.Y.C.Jamie Pearl

Jamie Pearl

Yvett notes that DIY beauty, particularly press-on nails, saw a significant rise during the COVID-19 pandemic. In order make at-home manicures as seamless as possible, Pink Friday Nails focuses on nail size inclusivity.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

“Nicki specifically said, ‘I need there to be a lot of sizes,'” Yvett recalls. “Because for example, Nicki has really small nail beds. So if she was to just go out and get the regular [press-ons], they don’t fit her, because they’re too big. So we try to give you as many options.”

When it comes to designs, Pink Friday Nails embraces the hottest trends like cat-eye nails, metallics, French tips and embellishments. The brand also offers small to extra long lengths to suit a variety of lifestyles and preferences.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

“I think the biggest thing is right now we just want to bring it to people,” Yvett says of the future of the venture. “So we’re considering retail settings, things like that. And I think more events like this, because I was we need people to see them, because our quality is what stands out above. The designs are beautiful to see, but it’s also the quality.”

source: people.com