On Repeat: These Are the Face Washes PEOPLE Beauty Experts Buy Over and Over Again, and They Start at Just $9

Mar. 15, 2025

Photo:People / Nicol Natale / Toni Sutton / Alex Warner

People / Nicol Natale / Toni Sutton / Alex Warner

As shopping editors at PEOPLE, we trya lot of new things, so when products win permanent real estate on our bathroom counters, they’re the real deal.Most of our all-time favorite, can’t-live-without, holy grail-status products are not very glamorous. Many of our editor-loved beauty staples cost less than a Chipotle burrito — without guac — and ourfavorite face washesare no exception.Ahead, find the editor-loved face washes that we keep buying over and over again, from brands like Cerave, Curology, and Cetaphil.Our Top PicksCetaphil Gentle Skin Cleanser at Amazon$16Jump to ReviewSALECerave Hydrating Foaming Oil Cleanser at Amazon$16$13Jump to ReviewCurology The Cleanser at Amazon$13Jump to ReviewVanicream Gentle Facial Cleanser at Amazon$10Jump to ReviewAmorePacific Treatment Enzyme Peel Cleansing Powder at Amazon$68Jump to ReviewCetaphil Gentle Foaming Cleanser at Target$9Jump to ReviewKiehl’s Ultra Facial Cleanser at Amazon$26Jump to ReviewAvène Cleanance Cleansing GelJump to ReviewKraveBeauty Matcha Hemp Hydrating Cleanser at Amazon$16Jump to ReviewOsea Ocean Cleanser at Amazon$48Jump to Review

As shopping editors at PEOPLE, we trya lot of new things, so when products win permanent real estate on our bathroom counters, they’re the real deal.

Most of our all-time favorite, can’t-live-without, holy grail-status products are not very glamorous. Many of our editor-loved beauty staples cost less than a Chipotle burrito — without guac — and ourfavorite face washesare no exception.

Ahead, find the editor-loved face washes that we keep buying over and over again, from brands like Cerave, Curology, and Cetaphil.

Our Top PicksCetaphil Gentle Skin Cleanser at Amazon$16Jump to ReviewSALECerave Hydrating Foaming Oil Cleanser at Amazon$16$13Jump to ReviewCurology The Cleanser at Amazon$13Jump to ReviewVanicream Gentle Facial Cleanser at Amazon$10Jump to ReviewAmorePacific Treatment Enzyme Peel Cleansing Powder at Amazon$68Jump to ReviewCetaphil Gentle Foaming Cleanser at Target$9Jump to ReviewKiehl’s Ultra Facial Cleanser at Amazon$26Jump to ReviewAvène Cleanance Cleansing GelJump to ReviewKraveBeauty Matcha Hemp Hydrating Cleanser at Amazon$16Jump to ReviewOsea Ocean Cleanser at Amazon$48Jump to Review

Our Top Picks

Cetaphil Gentle Skin Cleanser at Amazon$16Jump to ReviewSALECerave Hydrating Foaming Oil Cleanser at Amazon$16$13Jump to ReviewCurology The Cleanser at Amazon$13Jump to ReviewVanicream Gentle Facial Cleanser at Amazon$10Jump to ReviewAmorePacific Treatment Enzyme Peel Cleansing Powder at Amazon$68Jump to ReviewCetaphil Gentle Foaming Cleanser at Target$9Jump to ReviewKiehl’s Ultra Facial Cleanser at Amazon$26Jump to ReviewAvène Cleanance Cleansing GelJump to ReviewKraveBeauty Matcha Hemp Hydrating Cleanser at Amazon$16Jump to ReviewOsea Ocean Cleanser at Amazon$48Jump to Review

Cetaphil Gentle Skin Cleanser at Amazon$16Jump to Review

Cetaphil Gentle Skin Cleanser at Amazon$16

SALECerave Hydrating Foaming Oil Cleanser at Amazon$16$13Jump to Review

SALECerave Hydrating Foaming Oil Cleanser at Amazon$16$13

SALE

Curology The Cleanser at Amazon$13Jump to Review

Curology The Cleanser at Amazon$13

Vanicream Gentle Facial Cleanser at Amazon$10Jump to Review

Vanicream Gentle Facial Cleanser at Amazon$10

AmorePacific Treatment Enzyme Peel Cleansing Powder at Amazon$68Jump to Review

AmorePacific Treatment Enzyme Peel Cleansing Powder at Amazon$68

Cetaphil Gentle Foaming Cleanser at Target$9Jump to Review

Cetaphil Gentle Foaming Cleanser at Target$9

Kiehl’s Ultra Facial Cleanser at Amazon$26Jump to Review

Kiehl’s Ultra Facial Cleanser at Amazon$26

Avène Cleanance Cleansing GelJump to Review

Avène Cleanance Cleansing Gel

KraveBeauty Matcha Hemp Hydrating Cleanser at Amazon$16Jump to Review

KraveBeauty Matcha Hemp Hydrating Cleanser at Amazon$16

Osea Ocean Cleanser at Amazon$48Jump to Review

Osea Ocean Cleanser at Amazon$48

Cetaphil Gentle Skin CleanserPHOTO: Walmart$16$14 at Amazon$9 at Target$9 at Walmart

Cetaphil Gentle Skin Cleanser

PHOTO: Walmart

$16$14 at Amazon$9 at Target$9 at Walmart

People / Toni Sutton

Cerave Hydrating Foaming Oil CleanserPHOTO: Ulta$16$13 at Amazon$18 at Ulta$17 at CVS

Cerave Hydrating Foaming Oil Cleanser

PHOTO: Ulta

$16$13 at Amazon$18 at Ulta$17 at CVS

People / Laura Gurfein

Curology The CleanserPHOTO: Curology$13 at AmazonView on Curology.com"To thoroughly cleanse my sensitive, acne-prone skin, I keep repurchasing this $12 cleanser. I’ve tested more than 20 face washes this year alone, and I keep coming back to this one — It completely removessunscreenand makeup without leaving my skin feeling tight or irritated." —Cai Cramer, Shopping WriterPeople / Jhett Thompson

Curology The CleanserPHOTO: Curology$13 at AmazonView on Curology.com

Curology The Cleanser

PHOTO: Curology

$13 at AmazonView on Curology.com

“To thoroughly cleanse my sensitive, acne-prone skin, I keep repurchasing this $12 cleanser. I’ve tested more than 20 face washes this year alone, and I keep coming back to this one — It completely removessunscreenand makeup without leaving my skin feeling tight or irritated.” —Cai Cramer, Shopping Writer

People / Jhett Thompson

Vanicream Gentle Facial CleanserPHOTO: Amazon$10$9 at Amazon$16$9 at Walmart$13 at Ulta

Vanicream Gentle Facial Cleanser

PHOTO: Amazon

$10$9 at Amazon$16$9 at Walmart$13 at Ulta

People / Jessica Juliao

AmorePacific Treatment Enzyme Peel Cleansing PowderPHOTO: Amazon$68 at Amazon$68 at Neiman Marcus$68 at Bloomingdales"I have dry, mature, sensitive skin, and this face powder keeps dryness at bay and gives me a minor exfoliation without irritation. While the price tag is quite high, one bottle usually lasts me a whole year. Plus, since it is a powder, it is easy to travel with."  —Dwyer Frame, Senior Vice PresidentPHOTO: People / Dwyer FramePHOTO: People / Dwyer FramePHOTO: People / Dwyer Frame

AmorePacific Treatment Enzyme Peel Cleansing PowderPHOTO: Amazon$68 at Amazon$68 at Neiman Marcus$68 at Bloomingdales

AmorePacific Treatment Enzyme Peel Cleansing Powder

$68 at Amazon$68 at Neiman Marcus$68 at Bloomingdales

“I have dry, mature, sensitive skin, and this face powder keeps dryness at bay and gives me a minor exfoliation without irritation. While the price tag is quite high, one bottle usually lasts me a whole year. Plus, since it is a powder, it is easy to travel with.”  —Dwyer Frame, Senior Vice President

PHOTO: People / Dwyer FramePHOTO: People / Dwyer FramePHOTO: People / Dwyer Frame

Cetaphil Gentle Foaming CleanserPHOTO: Target$9 at Target$16$9 at Walmart$14 at Walgreens

Cetaphil Gentle Foaming Cleanser

PHOTO: Target

$9 at Target$16$9 at Walmart$14 at Walgreens

Kiehl’s Ultra Facial CleanserPHOTO: Ulta$26 at Amazon$26$16 at Nordstrom$26$16 at Sephora"This is a tried-and-true cleanser that I’ve had on my makeup counter since high school. It’s super gentle with an impressive lather and leaves skin feeling very clean. I do need to apply moisturizer directly afterward to prevent my skin from feeling tight, but when I need to take off myface sunscreen, this one will always do the trick." —Cai Cramer, Shopping WriterBryan Levandowski

Kiehl’s Ultra Facial CleanserPHOTO: Ulta$26 at Amazon$26$16 at Nordstrom$26$16 at Sephora

Kiehl’s Ultra Facial Cleanser

$26 at Amazon$26$16 at Nordstrom$26$16 at Sephora

“This is a tried-and-true cleanser that I’ve had on my makeup counter since high school. It’s super gentle with an impressive lather and leaves skin feeling very clean. I do need to apply moisturizer directly afterward to prevent my skin from feeling tight, but when I need to take off myface sunscreen, this one will always do the trick.” —Cai Cramer, Shopping Writer

Bryan Levandowski

Avène Cleanance Cleansing GelPHOTO: AmazonView on Aveneusa.com$23 at Amazon$23 at Ulta"I can always rely on this heavy-duty cleanser to bring my hormonal breakouts to a screeching halt. It’smade for oily skin, so I use it during the summer when my face needs a little extra TLC. It leaves my face feeling super clean, though it can be drying at times, so I always pair it with asuper hydrating moisturizer." —Genevieve Cepeda, Shopping WriterPeople / Genevieve Cepeda

Avène Cleanance Cleansing GelPHOTO: AmazonView on Aveneusa.com$23 at Amazon$23 at Ulta

View on Aveneusa.com$23 at Amazon$23 at Ulta

“I can always rely on this heavy-duty cleanser to bring my hormonal breakouts to a screeching halt. It’smade for oily skin, so I use it during the summer when my face needs a little extra TLC. It leaves my face feeling super clean, though it can be drying at times, so I always pair it with asuper hydrating moisturizer.” —Genevieve Cepeda, Shopping Writer

People / Genevieve Cepeda

KraveBeauty Matcha Hemp Hydrating CleanserPHOTO: Krave Beauty$16 at AmazonView on Cultbeauty.com"My mom has been a devotee of this cleanser for years, and when I tried it for myself, it immediately became my go-to for times when my face needs something more gentle. It leaves my face feeling clean without ever leaving behind that squeaky-clean, stiff feeling." —Genevieve Cepeda, Shopping WriterPeople / Jessica Juliao

KraveBeauty Matcha Hemp Hydrating CleanserPHOTO: Krave Beauty$16 at AmazonView on Cultbeauty.com

KraveBeauty Matcha Hemp Hydrating Cleanser

PHOTO: Krave Beauty

$16 at AmazonView on Cultbeauty.com

“My mom has been a devotee of this cleanser for years, and when I tried it for myself, it immediately became my go-to for times when my face needs something more gentle. It leaves my face feeling clean without ever leaving behind that squeaky-clean, stiff feeling.” —Genevieve Cepeda, Shopping Writer

Osea Ocean CleanserPHOTO: Amazon$48 at Amazon$18 at Nordstrom$48 at Ulta"I can’t say enough good things about this face wash! After developing acne after moving to a hot, humid island, Osea’s soothing Ocean Cleanser cooled my skin right down. It’s gentle for sensitive skin and cleansing yet hydrating." —Nicol Natale, Shopping WriterByrdie / Nicol Natale

Osea Ocean CleanserPHOTO: Amazon$48 at Amazon$18 at Nordstrom$48 at Ulta

Osea Ocean Cleanser

$48 at Amazon$18 at Nordstrom$48 at Ulta

“I can’t say enough good things about this face wash! After developing acne after moving to a hot, humid island, Osea’s soothing Ocean Cleanser cooled my skin right down. It’s gentle for sensitive skin and cleansing yet hydrating.” —Nicol Natale, Shopping Writer

Byrdie / Nicol Natale

Rhode Pineapple Refresh CleanserPHOTO: RhodeView on Rhodeskin.com"I never know exactly what to expect from celebrity beauty brands, but trust me when I say thatRhode is the real deal. Not only does their foaming daily cleanser leave my skin feeling soft, bouncy, and squeaky clean after use, but the formula smells good enough to eat. Mrs.Hailey Bieberdefinitely knew what she was doing with this one, and I’m already planning on repurchasing once I run out." —Averi Baudler, Senior Shopping WriterPeople/Averi Baulder

Rhode Pineapple Refresh CleanserPHOTO: RhodeView on Rhodeskin.com

Rhode Pineapple Refresh Cleanser

PHOTO: Rhode

View on Rhodeskin.com

“I never know exactly what to expect from celebrity beauty brands, but trust me when I say thatRhode is the real deal. Not only does their foaming daily cleanser leave my skin feeling soft, bouncy, and squeaky clean after use, but the formula smells good enough to eat. Mrs.Hailey Bieberdefinitely knew what she was doing with this one, and I’m already planning on repurchasing once I run out.” —Averi Baudler, Senior Shopping Writer

People/Averi Baulder

Sulwhasoo Gentle Cleansing FoamPHOTO: Sephora$38 at Amazon$38$12 at Nordstrom$38$12 at Sephora"I received the Sulwhasso Cleanser for free, and after hitting empty, I immediately purchased a new bottle. While it’s a little on the pricier side, it’s worth it for the hydrating and luminous glow results. It definitely makes my skin soft and a lot less dull — I know because I tried using another face wash for a week or so, and my skin didn’t look nearly as glowy." —Alex Neslon, Senior Shopping WriterPeople/Alex Warner

Sulwhasoo Gentle Cleansing FoamPHOTO: Sephora$38 at Amazon$38$12 at Nordstrom$38$12 at Sephora

Sulwhasoo Gentle Cleansing Foam

PHOTO: Sephora

$38 at Amazon$38$12 at Nordstrom$38$12 at Sephora

“I received the Sulwhasso Cleanser for free, and after hitting empty, I immediately purchased a new bottle. While it’s a little on the pricier side, it’s worth it for the hydrating and luminous glow results. It definitely makes my skin soft and a lot less dull — I know because I tried using another face wash for a week or so, and my skin didn’t look nearly as glowy.” —Alex Neslon, Senior Shopping Writer

People/Alex Warner

source: people.com