Prince William Makes Chic (and Eco!) Style Statement in Cape Town

Mar. 15, 2025

Prince William at Earthshot+ panel in Cape Town on Nov 5, 2024.Photo:KIN CHEUNG/POOL/AFP via Getty

KIN CHEUNG/POOL/AFP via Getty

In Cape Town on Tuesday, the royal, who is in South Africa promoting his Earthshot Prize Awards, wore several ties from the sustainable brand,Wilmok.

“It’s an incredibly proud feeling, not only knowing that he continues to wear our ties, but that he showcases them to those around him,” Darryll Wilson, founder of the brand, tells PEOPLE. “It gives us so much hope and inspiration to keep pushing boundaries and forging paths yet to be created."

William has been buying ties from the small independent Rome-based brand since 2022, and the royal seal of approval gave the company such a boost they went from having seven followers on X (formerly Twitter) to being inundated with requests from customers globally.

“It gives us so much hope and inspiration to keep pushing boundaries and forging paths yet to be created," Wilson says.

Prince Willian at a panel discussion at Earthshot+ in Cape Town on Nov 5, 2024.GIANLUIGI GUERCIA/POOL/AFP via Getty

GIANLUIGI GUERCIA/POOL/AFP via Getty

Sitting on apanel in Cape Town on Tuesdayon the second day of his visit, William discussed the importance of investing in young people when it comes to environmental solutions, wearing a green tie with a white floral pattern — a collaboration between Wilmok and the US-basedCirc, innovators in science-backed textile recycling and one of last year’s Earthshot finalists.

“Together we created a tie made from 100% lyocell, incorporating 40% recycled waste. This is the first time this has been done and we’re thrilled with the result!” says Wilson, adding that this particular design was made specifically for the Prince of Wales for the tour, although a similar design in a different fabric is available online.

Darryll Wilson

Prince William wearing his bracelet from Princess Charlotte in Cape Town on Nov 5, 2024.Phil Noble - Pool/Getty

Phil Noble - Pool/Getty

source: people.com