Reese’s Launched a ‘Deconstructed’ Peanut Butter Cup Kit So Fans Can Add as Much Filling as They’d Like

Mar. 15, 2025

Reese’s Deconstructed Peanut Butter Cup Kit.Photo:The Hershey Company

The Hershey Company

There’s no wrong way to eat aReese’s— and the brand is honing in on that catchphrase even more now.

The candy brand launched the Deconstructed Peanut Butter Cup Kit on Nov. 2 which allows sweets lovers to fill up the chocolate shell with as much or as little peanut butter as their heart desires.

The buzzy post explained that everyReese’scup in the Redditor’s pack lacked peanut butter.

“My entire five pack of Reese’s had no peanut butter in it,” the poster wrote along with a photo of bitten-into cups, exposing a solid chocolate center.

“My villain origin story,” one person commented. Another person joked, “Somewhere, someone has a pack that is all peanut butter. You must find your soulmate!”

Reese’s peanut butter cups.Hershey

Hershey

The treat dropped on Saturday, Nov. 2, for $30 onHershey’s websitebut sold out “in record time.” Fear not: The Hershey’s Store says that fans’ “overwhelming interest” might result in the kit coming back.

“Reese’s fans know perfection perfected when they see it. Your overwhelming interest has us thinking… should we bring back this limited-time kit sooner rather than later?!” the website reads, prompting hungry customers to sign up for their email list “to know if and when this kit comes back.”

PEOPLE reached out to Hershey for additional information about the dessert’s restock but did not hear back immediately.

Goldfish had its own buzzy launch this fall but this one was catered to its more mature customers.

Chilean Sea Bass and Goldfish packages.Pepperidge Farms

Pepperidge Farms

The cheesy snack wasrebranded to Chilean Sea Bassto be more “adult-sounding” at the end of October. Packages of the fish-shaped snacks renamed to Chilean Sea Bass were available through Oct. 30

The crackers inside the Chilean Sea Bass packs, which were available exclusivelyonline, were exactly the same as regular Goldfish. The only difference is the “more adult” fish-based name, per a press release.

According to the release, the short-term name was meant to “remind” Gen Z and millennial customers “who grew up withGoldfish” that the childhood staple is intended for all generations.

source: people.com