Rihanna Is a Golden Goddess in New Campaign Launching Her as the Face of J'Adore — Watch

Mar. 15, 2025

There’s a new Dior queen in town!

Playing to her 2016 song “Love on the Brain,” Rihanna first appears in the film wearing a black belted jacket, pencil skirt, gloves and cap from Dior’sFall/Winter 2023 collection, which she also wore attending theDior Haute Couture show at Paris Fashion Weekin January.

Rihanna appeared in a Dior film launching her as the new face of the fragrance on Sept. 1.Christian Dior/Youtube

Christian Dior/Youtube

Sporting black shades and a diamond choker necklace with the look, the “Diamonds” singer enters the golden gates of the palace. She throws her Lady Dior handbag onto a chair as walks through a decadent room to grab a bottle of J’Adore perfume from a safe.

Rihanna changes into an embellished gold corseted gown with a sheer cape and pearl choker next. Her blonde hair flowing behind her, the Grammy winner catwalks down the hallway of the palace in a similar fashion to her predecessor Theron, 49, in the actress’ iconic 2011 J’Adore campaign.

The film ends with Rihanna seemingly walking on water in gold heels as she says the campaign’s tagline to the camera: “Your dreams, make them real.”

The singer replaces longtime ambassador Charlize Theron.Steve Granitz/FilmMagic; Arnold Jerocki/Getty

Steve Granitz/FilmMagic; Arnold Jerocki/Getty

Rihanna was officially announced as the new face of J’Adore in July. Her takeover from Theron as the face of the fragrance comes after the actress joined the perfume brand back in 2004.

Luxury goods company LVMH, who owns Dior, said in anews release: “For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna’s personal story.”

The “Diamonds” singer called her new position fronting the signature perfume as “both an honor and a mission.”

“This scent, that I have known and loved for so long, means so much to women,” she said, per the release. “It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Rihanna appears dripping in gold in the elegantly-shot film.Christian Dior/Youtube

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Véronique Courtois, CEO of Parfums Christian Dior, said of the collaboration: “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance."

“The exceptional talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her!”

source: people.com