Ryan Reynolds Playfully SpoofsHot Frostyas a Naked Snowman in New Aviation Gin Commercial

Mar. 15, 2025

Ryan Reynolds, Aviation Gin Snowman.Photo:Gilbert Flores/Variety via Getty;  Aviation American Gin

Gilbert Flores/Variety via Getty;  Aviation American Gin

Ryan Reynoldsis trading in his Marvel suit for a sub-zero look.

Aviation Gin’sco-owner got in on the freezing fun paying homage to the new holiday movieHot Frostyin a commercial for the liquor.

“The holidays can be a lonely time for an inanimate snowman,” a voiceover from theDeadpool & Wolverinestar begins, panning over a naked, ripped snowman that looks suspiciously like Reynolds. A sad-looking woman approaches the statue and the voiceover adds, “Oh, I guess it can be lonely for people, too.”

Inspirational holiday music gets louder in the background as the woman takes off her scarf and reaches over as if to put it on the snowman’s shoulders.

TheProposalactor continues, “But isn’t it also the season of hope? Season miracle —” and interrupts his sentence with a scream as the woman uses the scarf to cover her hands and yank the bottle of gin out of the snowman’s grip, taking off his frozen hand in the process. She then sneaks off with the bottle as the snowman continues to yell and curse.

Aviation Gin commercial.Aviation American Gin

Aviation American Gin

“The season’s hottest gift. The season’s frostiest cocktails,” a message reads at the end of the clip.

Lacey Chabert in ‘Hot Frosty’.Courtesy of Netflix

Courtesy of Netflix

The movie, which starsCraig Robinson,Lauren Holly,Joe Lo Truglio.Katy MixonandChrishell Stause, began streaming on Netflix earlier this month.

Reynolds recently announced another alcohol venture with pal and co-owner of a Welsh soccer team,Rob McElhenney.

On Oct. 30, PEOPLE sharedReynolds and McElhenney’s video announcementthat they are the new co-owners ofWrexham Lager Beer Co Ltd.

In the video, the actors use 1882 technology to convey how the drink leaves them “literally speechless,” as an homage to how the beer has been brewing in Wales since that same year.

The venture comes nearly four years after the actorsentered their bid for Wrexham AFC in 2020and finalized the purchase in February 2021.

source: people.com