Selling SunsetNewcomer Alanna Gold Reveals Why She Owns Part of a Fully Functioning Old West Town (Exclusive)

Mar. 15, 2025

Alanna Gold (left) and Pioneertown (right).Photo:Alanna Gold; Getty

Alanna Gold; Getty

Update:Alanna Goldapologized to residents of Pioneertownon Sept. 10 for claiming to have bought the town and clarified that she only purchased several properties there.

Alanna Goldis opening up about her very unique personal real estate portfolio.

Ahead of the Oppenheim Group agent’sSelling Sunsetdebut in season 8 (premiering Friday, Sept. 6), Gold chatted with PEOPLE about why she decided to purchase a portion of a town in the California desert with her husband Adam Gold.

The luxury real estate agent, 32, says that she and her husband’s “deep connection to the desert” is what led them to buy part ofPioneertown— a “functioning” town in San Bernardino County, Calif. that was once an old movie set.

“We’ve always really loved it, and it was actually where we went for one of our first trips,” Alanna says of Pioneertown. “We always knew we wanted to own a piece of property out there or be a part of the community somehow. We kind of always assumed it was going to be through owning a home out there, which we do now, a place we callCosmic Ranch."

Alanna Gold and her husband Adam.Alanna Gold/Instagram

Alanna Gold/Instagram

“In 2020, when we learned that a large portion of Pioneertown was for sale, we saw an incredible opportunity not only to strengthen our ties to the community but also to preserve a piece of history,” she continues. “Together with our remarkable partner, David Corso, we foundedPioneertown Land Managementwith a mission to restore Pioneertown to its original vision and purpose. We are fortunate to have the support of investor Gary Friedman, who shares our passion for this project.”

Alanna notes she and her husband viewed the purchase as an “opportunity to save Pioneertown” and the rich history behind it.

“It needed a lot of updates and things like that, and we really wanted to bring it back to life. So it was just this opportunity to really make it vibrant again,” she says.

Explaining the history of the town, Alanna tells PEOPLE that it was “created in the 1940s” and that singer and actor Roy Rogers had a hand in its establishment.

Pioneertown.Getty

Getty

She adds that it was originally intended to be, “not only a film set, but a living and working community,” and that there was “a bowling alley, a newspaper stand, a post office and people living in the town.”

“It’s really cool because most film sets function as ghost towns, and to this day, it still is a functioning town,” she says.

Alanna Gold, Mary Bonnet, Amanza Smith and Nicole Young in Pioneertown.Courtesy of Netflix

Courtesy of Netflix

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Earlier in the clip, Alanna casually says, “I own a little Western town in the desert,” to which her castmateBre Tiesireplies, “A town?”

As for whether Alanna and her husband would ever sell their unique purchase, she says they don’t plan on putting it up for grabs any time soon.

Selling Sunsetseason 8 premieres Friday, Sept. 6 on Netflix.

source: people.com