Simon Cowell Takes on New Judge Role to Review Pizza as Domino's 'Quality Captain'

Mar. 15, 2025

Simon Cowellhas taken on his tastiest judging role yet.

The long-time talent show judge brings his critical eye toDomino’sin the chain’s newest batch of commercials.

The two advertising spots are full of language he used throughout his years as a judge on bothThe X FactorandAmerican Idol. In the commercials, theAmerica’s Got Talentjudge emphasizes his desire for perfection as one of the pizza chain’s “quality captains.”

“AtDomino’s, our stores now have quality captains, those who demand perfection,” a voiceover says at the start of one of the clips.

Simon Cowell steps in as Domino’s ‘quality captain’ in new commercials.Domino’s

Domino’s

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Cowell challenges three employees to “impress” him. Their first pizzas do not do the trick.

“Terrible, pathetic, I hate it,” he tells them.

“I don’t have to think on this one,” Cowell tells the group of employees, anxiously holding hands like contestants onAmerican Idol. “It’s a yes.”

“Guess who works at Domino’s?" the customer says on the phone after Cowell hands her a pizza.

The next 30-second spot is similar and emphasizes the importance of topping placement.

“Topping distribution: horrible,” Cowell tells one employee at the opening of the video.

Simon Cowell judges pizza topping distribution as a ‘quality captain’.Domino’s

“That’s a million percent no,” he tells another employee, who replies, “Noted.”

“It’s a definite yes,” he says with a smile.

The collaboration was an obvious choice for the pizza chain. Domino’s Senior Vice President Kate Trumbull said Cowell “demands excellence” on and off stage – and Cowell agrees.

“Domino’s demands greatness,” he said in a statement. “They know exactly what it means to deliver the perfect pizza. Domino’s is a definite yes from me.”

source: people.com