Snoop Dogg Launches New Jewelry Collection Partially Inspired by His Family but Says 'They Don't Get an Opinion'

Mar. 15, 2025

Snoop Dogg appears at the launch of his fine jewelry line, ‘Lovechild’.Photo:Olivia Wong/Getty

Olivia Wong/Getty

Snoop Doggis a devout family man, but one thing he’s learned is when to involve his family in his endeavors and when to keep them out.

The rap legend launched a new fine jewelry collection in collaboration with Metal Alchemist and gamma. and as with a lot of his work, his family is at the heart of it all.

And while his wife, kids, and grandkids are part of the inspiration behind the line, the “Drop It Like It’s Hot” hitmaker said they were nowhere near the creation of the actual pieces.

“They don’t need to get an opinion in because then we would never get the line out,” he joked to reporters while at the Lovechild launch held at Passes in Hollywood, Calif., on Nov. 13.

Snoop Dogg speaks to reporters at the launch of ‘Lovechild’.Olivia Wong/Getty

“Too many motherf—ing chefs in the kitchen … This is a partnership, so my family’s energy is me. I bring their energy to the table. I know what my wife, kids, grandkids [want]. I’m a representation of them because I’m the king of the family. So it’s my job to make sure that it’s represented the right way,” he explained.

He continued, “It’s more about me, drawing my energy and bringing it to the table so that we don’t have so many people in the kitchen cooking. That’s when the meal gets thrown off — when everybody wants to put something on the grill. We got steaks on the grill and somebody wants to put a wiener on there, it’s not gonna add up.”

Snoop Dogg with Lovechild collaborators Larry Jackson and Carolyn Rafaelian.Olivia Wong/Getty

Snoop shares three kids Corde, 30, Cordell, 27, and Cori, 25, with his wife of 27 years, Shante Broadus. He is also father to 26-year-old Julian from a different relationship. Additionally, the “Signs” crooner and his wife are grandparents of seven.

Lovechild is a collaboration between Snoop, Carolyn Rafaelian, founder of Metal Alchemist, and Larry Jackson, co-founder of gamma. The collection launched Nov. 13 via pre-sale atSnoop.Loveand will be available in retail exclusively at Reeds 57 locations and online atreeds.com, come Dec. 6.

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Larry Jackson and Snoop Dogg.Olivia Wong/Getty

Lovechild is hardly the only project Snoop Dogg has been working on. Earlier this month, the Doggfather himself released “Gorgeous,” the first track off his forthcoming albumMissionary, featuring vocals fromJhené Aikoand production fromDr. Dre.

Missionarymarks the first time Dr. Dre and Snoop have worked together on a full-length body of work since his 1993 debut LPDoggystyle. The upcoming album will be released on Dec. 13 via Death Row, Aftermath and Interscope.

source: people.com