The 22 Most Popular Squishmallows to Add to Your Collection

Mar. 15, 2025

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Photo:People / Brian Kopinski

People / Brian Kopinski

It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows.

The More You Know“Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt. [They] are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight [to] 108!”—Gerhard Runken, Senior Vice President of Brand and Marketing at Jazwares

The More You Know

“Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt. [They] are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight [to] 108!”—Gerhard Runken, Senior Vice President of Brand and Marketing at Jazwares

Over 1,000 of these cuddly characters have been made since the product’s inception, but here are some of the most sought-after Squishmallows.

Squishmallows Cam the CatPHOTO: Amazon$40 at AmazonCam is an adorable cat with black and brown patches. He was one of the first eight Squishmallows to ever be released and is considered the main mascot of the brand. Cam recently got a new upgrade with his cool purple hat, which has sent his popularity soaring.Cam’s Story:Cam is a beach-loving cat who loves to go on adventures and hang with his two best friends, Hoot and Wendy. He is also a fan of jumping in and out of boxes and building forts.

Squishmallows Cam the CatPHOTO: Amazon$40 at Amazon

Squishmallows Cam the Cat

PHOTO: Amazon

$40 at Amazon

Cam is an adorable cat with black and brown patches. He was one of the first eight Squishmallows to ever be released and is considered the main mascot of the brand. Cam recently got a new upgrade with his cool purple hat, which has sent his popularity soaring.

Cam’s Story:Cam is a beach-loving cat who loves to go on adventures and hang with his two best friends, Hoot and Wendy. He is also a fan of jumping in and out of boxes and building forts.

Squishmallows Fifi PlushPHOTO: Squishmallows$65 at AmazonLooking for an adventurous character to join your child’s imaginative journeys? Fifi the fox is the one for your little one.Fifi’s Story:Fifi has already been everywhere from the mountains to the Arctic and she wants you to come along, too! This vibrant red fox is known as a little firecracker and is currently working on getting her yoga certification.

Squishmallows Fifi PlushPHOTO: Squishmallows$65 at Amazon

Squishmallows Fifi Plush

PHOTO: Squishmallows

$65 at Amazon

Looking for an adventurous character to join your child’s imaginative journeys? Fifi the fox is the one for your little one.

Fifi’s Story:Fifi has already been everywhere from the mountains to the Arctic and she wants you to come along, too! This vibrant red fox is known as a little firecracker and is currently working on getting her yoga certification.

Squishmallows Winston PlushPHOTO: Squishmallows$47 at Amazon$52 at WalmartCalling all food lovers: Winston is a teal-colored owl who loves to whip up creative meals.Winston’s Story:As an aspiring chef, Winston is always delighting his friends with his latest culinary delights. He’s especially known for his famous mac and cheese.

Squishmallows Winston PlushPHOTO: Squishmallows$47 at Amazon$52 at Walmart

Squishmallows Winston Plush

$47 at Amazon$52 at Walmart

Calling all food lovers: Winston is a teal-colored owl who loves to whip up creative meals.

Winston’s Story:As an aspiring chef, Winston is always delighting his friends with his latest culinary delights. He’s especially known for his famous mac and cheese.

Squishmallow Avery The Mallard PlushPHOTO: Amazon$50$40 at Amazon$40 at TargetDoes your little one love ducks? Well, Avery the mallard is not only cute but also loves dabbling in the world of art.Avery’s Story:Avery is known to be the queen of arts and crafts. She’s your go-to creative buddy and is known for her impeccable calligraphy skills, watercolors, and floral designs.

Squishmallow Avery The Mallard PlushPHOTO: Amazon$50$40 at Amazon$40 at Target

Squishmallow Avery The Mallard Plush

$50$40 at Amazon$40 at Target

Does your little one love ducks? Well, Avery the mallard is not only cute but also loves dabbling in the world of art.

Avery’s Story:Avery is known to be the queen of arts and crafts. She’s your go-to creative buddy and is known for her impeccable calligraphy skills, watercolors, and floral designs.

Squishmallows Leonard The Rainbow Mane Lion PlushPHOTO: AmazonView on Amazon$33 at WalmartLeonard the lion is not only super smart, he comes with a wondrous rainbow-colored mane.Leonard’s Story:Leonard might be a lion, but he’s no traditional lion — he doesn’t eat meat because he’s a vegetarian! His favorite foods include lentils and lasagna. He also spends his free time napping like his older brother, Richard, and he’s learning how to code to help create their website called The Lion Brothers.

Squishmallows Leonard The Rainbow Mane Lion PlushPHOTO: AmazonView on Amazon$33 at Walmart

Squishmallows Leonard The Rainbow Mane Lion Plush

View on Amazon$33 at Walmart

Leonard the lion is not only super smart, he comes with a wondrous rainbow-colored mane.

Leonard’s Story:Leonard might be a lion, but he’s no traditional lion — he doesn’t eat meat because he’s a vegetarian! His favorite foods include lentils and lasagna. He also spends his free time napping like his older brother, Richard, and he’s learning how to code to help create their website called The Lion Brothers.

Squishmallows Archie Axolotl PlushPHOTO: Amazon$33 at AmazonLooking for a unique animal Squishmallow? Why not give a salamander, like Archie the axolotl, a try?Archie’s Story:Archie might come across as shy at first, but this little guy has a special talent that he uses to communicate: sign language! He’s a soccer-loving ‘Mallow, and he also started a club for ‘Mallows to play and learn to “Squishmallow sign.” Keep an eye on Archie because he’s rumored to play in the Squishmallow Cup soon.

Squishmallows Archie Axolotl PlushPHOTO: Amazon$33 at Amazon

Squishmallows Archie Axolotl Plush

$33 at Amazon

Looking for a unique animal Squishmallow? Why not give a salamander, like Archie the axolotl, a try?

Archie’s Story:Archie might come across as shy at first, but this little guy has a special talent that he uses to communicate: sign language! He’s a soccer-loving ‘Mallow, and he also started a club for ‘Mallows to play and learn to “Squishmallow sign.” Keep an eye on Archie because he’s rumored to play in the Squishmallow Cup soon.

Squishmallows Michaela Rainbow Leopard PlushPHOTO: Amazon$17$13 at Amazon$14 at TargetWhat’s better than a leopard Squishmallow? A loving leopard named Michaela who comes in the perfect pastel rainbow colorway.Michaela’s Story:Michaela loves the three Bs: birds, bubblegum, and baseball. She also loves to volunteer at a local shelter once a month and even teaches the birds how to say “please,” “thank you,” and “home run”!

Squishmallows Michaela Rainbow Leopard PlushPHOTO: Amazon$17$13 at Amazon$14 at Target

Squishmallows Michaela Rainbow Leopard Plush

$17$13 at Amazon$14 at Target

What’s better than a leopard Squishmallow? A loving leopard named Michaela who comes in the perfect pastel rainbow colorway.

Michaela’s Story:Michaela loves the three Bs: birds, bubblegum, and baseball. She also loves to volunteer at a local shelter once a month and even teaches the birds how to say “please,” “thank you,” and “home run”!

Squishmallows Wendy The Frog PlushPHOTO: Amazon$56$36 at AmazonIf you are searching for a Squishmallow that’s not only sporty but smart, Wendy is your gal.Wendy’s Story:Looking for Wendy? Chances are you’ll find her out on the basketball court. After all, she won the MVP award last year. Not only is she an all-star athlete, but chemistry is her favorite subject and she wants to be a famous scientist when she grows up.

Squishmallows Wendy The Frog PlushPHOTO: Amazon$56$36 at Amazon

Squishmallows Wendy The Frog Plush

$56$36 at Amazon

If you are searching for a Squishmallow that’s not only sporty but smart, Wendy is your gal.

Wendy’s Story:Looking for Wendy? Chances are you’ll find her out on the basketball court. After all, she won the MVP award last year. Not only is she an all-star athlete, but chemistry is her favorite subject and she wants to be a famous scientist when she grows up.

Squishmallows Maui The Pineapple PlushPHOTO: Amazon$35$25 at Amazon$31 at Walmart

Squishmallows Maui The Pineapple Plush

$35$25 at Amazon$31 at Walmart

The fruit-shaped Squishmallows have stories that are just as interesting as their animal counterparts. Just look at Maui the Pineapple – she’s cute and cuddly but also courageous.

Squishmallows Malcolm The Mushroom PlushPHOTO: Amazon$25$20 at Amazon$15 at WalmartMalcolm is an adorable red-and-white spotted mushroom who is also a huge fan of sports.Malcolm’s Story:You’ve probably never met a soccer-playing mushroom, but Malcolm is one of a kind. He’s the goalie and has helped his team win the championship three years running.

Squishmallows Malcolm The Mushroom PlushPHOTO: Amazon$25$20 at Amazon$15 at Walmart

Squishmallows Malcolm The Mushroom Plush

$25$20 at Amazon$15 at Walmart

Malcolm is an adorable red-and-white spotted mushroom who is also a huge fan of sports.

Malcolm’s Story:You’ve probably never met a soccer-playing mushroom, but Malcolm is one of a kind. He’s the goalie and has helped his team win the championship three years running.

Squishmallows Tatiana Dragon PlushPHOTO: Amazon$80 at AmazonIf magical and mystical creatures are more up your alley, Tatiana the dragon is quite the catch. This dragon comes with a teal body, silver wings, and purple horns.Tatiana’s Story:Tatiana loves to explore with her friends, have dance-offs, and bake. Her mission is to save the world, one day at a time. You’ll spot Tatiana either hanging out with her friends in the wild or spending time in the library reading up on her next big adventure.

Squishmallows Tatiana Dragon PlushPHOTO: Amazon$80 at Amazon

Squishmallows Tatiana Dragon Plush

$80 at Amazon

If magical and mystical creatures are more up your alley, Tatiana the dragon is quite the catch. This dragon comes with a teal body, silver wings, and purple horns.

Tatiana’s Story:Tatiana loves to explore with her friends, have dance-offs, and bake. Her mission is to save the world, one day at a time. You’ll spot Tatiana either hanging out with her friends in the wild or spending time in the library reading up on her next big adventure.

Squishmallows Benny The Bigfoot PlushPHOTO: Amazon$20$18 at Amazon$19 at WalmartLooking for a unique creature to add to your little one’s Squishmallow squad? Benny the Bigfoot is a great place to start.Benny’s Story:Benny is one of the smartest woodland creatures. This bigfoot enjoys running and playing with his friends in the forest. If he’s not running around, you’ll find him taking photographs with all of his woodland friends.

Squishmallows Benny The Bigfoot PlushPHOTO: Amazon$20$18 at Amazon$19 at Walmart

Squishmallows Benny The Bigfoot Plush

$20$18 at Amazon$19 at Walmart

Looking for a unique creature to add to your little one’s Squishmallow squad? Benny the Bigfoot is a great place to start.

Benny’s Story:Benny is one of the smartest woodland creatures. This bigfoot enjoys running and playing with his friends in the forest. If he’s not running around, you’ll find him taking photographs with all of his woodland friends.

Squishmallows Rosie the Pig PlushPHOTO: Amazon$28 at AmazonThis cheeky little pig from England comes with a winking face, blue spots, and a bright pink nose. She’s considered a “stackable” Squishmallow thanks to her flat, horizontal nature.Rosie’s Story:Rosie is visiting her family from the other side of the pond. She loves spending time with her nanna, eating crunchy biscuits, and going to concerts with her friends. Rosie’s nanna makes a delicious cup of tea and always has yummy treats at the ready when Rosie visits.

Squishmallows Rosie the Pig PlushPHOTO: Amazon$28 at Amazon

Squishmallows Rosie the Pig Plush

$28 at Amazon

This cheeky little pig from England comes with a winking face, blue spots, and a bright pink nose. She’s considered a “stackable” Squishmallow thanks to her flat, horizontal nature.

Rosie’s Story:Rosie is visiting her family from the other side of the pond. She loves spending time with her nanna, eating crunchy biscuits, and going to concerts with her friends. Rosie’s nanna makes a delicious cup of tea and always has yummy treats at the ready when Rosie visits.

Squishmallows Floyd PlushPHOTO: WalmartView on Amazon$18 at WalmartWhat’s second-best to eating a bunch of French fries? Cuddling with Floyd the French fry-inspired Squishmallow. He’s sure to be hit with any kid.Floyd’s Story:Who doesn’t love an adventure-loving food item? Floyd is a salty French fry who longs to leave the kitchen for adventures such as sailing the sea, climbing a mountain, and even visiting his family in Idaho.

Squishmallows Floyd PlushPHOTO: WalmartView on Amazon$18 at Walmart

Squishmallows Floyd Plush

PHOTO: Walmart

View on Amazon$18 at Walmart

What’s second-best to eating a bunch of French fries? Cuddling with Floyd the French fry-inspired Squishmallow. He’s sure to be hit with any kid.

Floyd’s Story:Who doesn’t love an adventure-loving food item? Floyd is a salty French fry who longs to leave the kitchen for adventures such as sailing the sea, climbing a mountain, and even visiting his family in Idaho.

Squishmallows Camelita Smores PlushPHOTO: AmazonView on AmazonIn the mood for something sweet? Carmelita is a sweet s’more Squishmallow that’s sure to fill that craving.Carmelita’s Story:Are you a manga fan? (For the uninitiated, manga is a style of Japanese comic books and graphic novels.) If so, check out Carmelita’s work. She’s a pro at drawing black-and-white manga about her life, school, and all of the adventures she has with her best friend, Cinnamon. Don’t worry if you tell her your secrets: She uses code names for anything juicy.

Squishmallows Camelita Smores PlushPHOTO: AmazonView on Amazon

Squishmallows Camelita Smores Plush

View on Amazon

In the mood for something sweet? Carmelita is a sweet s’more Squishmallow that’s sure to fill that craving.

Carmelita’s Story:Are you a manga fan? (For the uninitiated, manga is a style of Japanese comic books and graphic novels.) If so, check out Carmelita’s work. She’s a pro at drawing black-and-white manga about her life, school, and all of the adventures she has with her best friend, Cinnamon. Don’t worry if you tell her your secrets: She uses code names for anything juicy.

Squishmallows Hello Kitty Pink Bow SanrioPHOTO: Amazon$55 at AmazonThis collectible Sanrio Hello Kitty plush is one of the newest releases — and it’s no surprise that this Squishmallow is flying off the shelves. This adorable plushy is arguably less bizarre than someother Hello Kitty productsout there.Hello Kitty’s Story:She was born in London and has a twin sister named Mimmy. She loves to bake (especially cookies!) and make new friends.

Squishmallows Hello Kitty Pink Bow SanrioPHOTO: Amazon$55 at Amazon

Squishmallows Hello Kitty Pink Bow Sanrio

$55 at Amazon

This collectible Sanrio Hello Kitty plush is one of the newest releases — and it’s no surprise that this Squishmallow is flying off the shelves. This adorable plushy is arguably less bizarre than someother Hello Kitty productsout there.

Hello Kitty’s Story:She was born in London and has a twin sister named Mimmy. She loves to bake (especially cookies!) and make new friends.

$37$28 at Amazon

Squishmallows 8-Inch Samir Blue WhalePHOTO: Amazon$30$13 at AmazonMeet Sailor Samir. This eight-inch whale is part of the Sealife Squad, and he’s a natural leader. He sports a stylish hat, fins on all sides, and a sweet smile.Samir’s Story:Although Samir never expected to be in charge, he was chosen as a leader because he displays qualities like kindness and consideration. He’s available to give advice anytime you need help making the best choice.

Squishmallows 8-Inch Samir Blue WhalePHOTO: Amazon$30$13 at Amazon

Squishmallows 8-Inch Samir Blue Whale

$30$13 at Amazon

Meet Sailor Samir. This eight-inch whale is part of the Sealife Squad, and he’s a natural leader. He sports a stylish hat, fins on all sides, and a sweet smile.

Samir’s Story:Although Samir never expected to be in charge, he was chosen as a leader because he displays qualities like kindness and consideration. He’s available to give advice anytime you need help making the best choice.

Squishmallows Adopt Me! 14-Inch Queen BeePHOTO: Amazon$23 at AmazonAdopt Queen Bee and glow up your Squishmallows collection. Made with soft blue material, this roly-poly plush pet glitters with gold antennae, wings, and stripes.Queen Bee’s Story:The first collectible Squishmallow from the Roblox game Adopt Me!, Queen Bee is adorned with gold wings and stripes and is always up for a snuggle.

Squishmallows Adopt Me! 14-Inch Queen BeePHOTO: Amazon$23 at Amazon

Squishmallows Adopt Me! 14-Inch Queen Bee

$23 at Amazon

Adopt Queen Bee and glow up your Squishmallows collection. Made with soft blue material, this roly-poly plush pet glitters with gold antennae, wings, and stripes.

Queen Bee’s Story:The first collectible Squishmallow from the Roblox game Adopt Me!, Queen Bee is adorned with gold wings and stripes and is always up for a snuggle.

Squishmallows 16-Inch Ainhoca Armored DinoPHOTO: Best Buy$20 at Amazon$25 at Best BuyAinhoca is a soft and squishy dino with a four-tone color design. She has white spikes and a white tail, a gray tummy, and an orange patch with brown spots on her head.Ainhoca’s Story:This friendly gray ankylosaurus serves as a school crossing guard at the local elementary school. Her powerful armored tail blocks cars and helps all the other Squishmallows get safely across the road.

Squishmallows 16-Inch Ainhoca Armored DinoPHOTO: Best Buy$20 at Amazon$25 at Best Buy

Squishmallows 16-Inch Ainhoca Armored Dino

PHOTO: Best Buy

$20 at Amazon$25 at Best Buy

Ainhoca is a soft and squishy dino with a four-tone color design. She has white spikes and a white tail, a gray tummy, and an orange patch with brown spots on her head.

Ainhoca’s Story:This friendly gray ankylosaurus serves as a school crossing guard at the local elementary school. Her powerful armored tail blocks cars and helps all the other Squishmallows get safely across the road.

Squishmallows Austin the Avocado 16 Inch PlushPHOTO: Amazon$25 at Amazon$34 at WalmartAustin is a friendly avocado with a sweet smile. Just like the trendy fruit, Archie is bright green and light green with a brown pit and stem.Austin’s Story:Austin is an aspiring astronaut who wants to live in space one day. He loves to read about aliens and draw pictures of them in his spare time. He’d love nothing more than to plan a space adventure together.

Squishmallows Austin the Avocado 16 Inch PlushPHOTO: Amazon$25 at Amazon$34 at Walmart

Squishmallows Austin the Avocado 16 Inch Plush

$25 at Amazon$34 at Walmart

Austin is a friendly avocado with a sweet smile. Just like the trendy fruit, Archie is bright green and light green with a brown pit and stem.

Austin’s Story:Austin is an aspiring astronaut who wants to live in space one day. He loves to read about aliens and draw pictures of them in his spare time. He’d love nothing more than to plan a space adventure together.

Squishmallows Lijjian the CapybaraPHOTO: Amazon$20 at AmazonLijjian is a soft brown capybara with short ears and a muzzle shaped like an egg. She has a fluffy tummy that’s extra cuddly. Her eyes are closed, so she’s always up for nap-time snuggles.Lijjian’s Story:Lijjian is a budding filmmaker. When this outgoing capybara isn’t working on creating short films, she’s hosting dinner parties for all of her friends.

Squishmallows Lijjian the CapybaraPHOTO: Amazon$20 at Amazon

Squishmallows Lijjian the Capybara

$20 at Amazon

Lijjian is a soft brown capybara with short ears and a muzzle shaped like an egg. She has a fluffy tummy that’s extra cuddly. Her eyes are closed, so she’s always up for nap-time snuggles.

Lijjian’s Story:Lijjian is a budding filmmaker. When this outgoing capybara isn’t working on creating short films, she’s hosting dinner parties for all of her friends.

What to Know About Squishmallows

Collector Items

Some of these plush toys have become so popular that they’re being sold on eBay for over $1,000 (yes, you read that correctly!). Many retail for around $25, like theSquishmallows Adopt Me! Queen Bee, which makes them a good option if you’re looking for astocking stuffer; however, the more popular or rare plush toys are sold for much more. Still, there are plenty of reasonably priced Squishmallows to choose from if you’re shopping for agift under $50.

“We don’t participate in any secondary market sales activity, so this is completely fan-driven. We love how engaged our fans are, and we try to make sure we always do our best to protect our fans so they always have the opportunity to get Squishmallows,” says Runken.

Age Range

Plush toys are always populargift options for kidsof all ages.When buying Squishmallows for young children, be aware of the recommended age range. Some have buttons or other accessories that may be dangerous for babies or toddlers. In general, most are suitable for kids age three and up.

Personal Preference

Frequently Asked Questions

The rarest Squishmallow is the 16-inch Jack the Black Cat, and that’s because there were only 500 made. He was the first limited-edition Squishmallow and was sold via the Kellytoys website.

If you’re wondering if the rare nature of a Squishmallow means having to shell out more money, you’ll be happy to know that that’s not the case. “We don’t charge more for limited editions because we want all fans to be able to get any Squishmallows at any time — we wouldn’t be here if it wasn’t for them!” says Runken. “And of course, we’ve got some of the world’s biggest influencers and pop-culture icons that are Squishmallows fans with recent social media shout-outs from Kim and Khloé Kardashian, Lady Gaga, Jessica Simpson, and others. All this buzz helps drive the excitement for Squishmallows, further fueling the hunt and collectability factor.”

“Cam the Catwas one of the first Squishmallows and is one of the most popular and iconic personalities,” reveals Runken. Another favorite is the 16-inch Jack the Black Cat, which sold out online in just two short hours.

If you’ve wondered how the name Squishmallows came to be, it makes a lot of sense when you hear the story. “Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it. The combination of the two ultimately gave us the name Squishmallows,” Runken explains. And trust us, once you get one in your hands, you’ll understand — it really does feel like a squishy marshmallow.

Nikita Charuzais a writer with almost a decade of experience and is the founder of the “happy headcare” line Squigs Beauty. For this story, she interviewed Gerhard Runken, Senior Vice President of Brand and Marketing at Jazwares, to learn more about Squishmallows.

Our Expert PanelGerhard Runkenis the Senior Vice President of Brand and Marketing at Jazwares.

Our Expert Panel

Gerhard Runkenis the Senior Vice President of Brand and Marketing at Jazwares.

source: people.com