The 4 Best Purple Toothpastes Dentists and Users Trust for Brighter, Whiter Smiles

Mar. 15, 2025

In This ArticleView AllIn This ArticleOur Top PicksReviewsAdd to CartWhat to KnowFAQWhy Trust PEOPLE?

In This ArticleView All

In This Article

View All

Our Top Picks

Reviews

Add to Cart

What to Know

FAQ

Why Trust PEOPLE?

Photo:People / Kristin Kempa

People / Kristin Kempa

In a world where blindingly white teeth are idealized, it’s easy to want a dazzling smile. You’ve probably seen ads for purple toothpaste and the near-instant whitening results it provides. Curious about how effective these toothpastes are, we decided to dive into the research.

Did You Know?In order for a toothpaste to be ADA-accepted, itmust contain fluoride, an ingredient renowned for its enamel-strengthening qualities. Since current purple toothpastes focus solely on aesthetics (not oral care fundamentals), they’ve yet to earn the seal.

Did You Know?

In order for a toothpaste to be ADA-accepted, itmust contain fluoride, an ingredient renowned for its enamel-strengthening qualities. Since current purple toothpastes focus solely on aesthetics (not oral care fundamentals), they’ve yet to earn the seal.

“Purple toothpaste is a type of toothpaste that contains purple water-soluble dyes that make teeth appear whiter,” saysMarina Gonchar, DMD, owner of Skin to Smile. “Purple toothpaste takes advantage of the color theory — complementary colors [like purple and yellow] on the color wheel cancel each other out.” This cancreate the optical illusion of bright white teeth, she explains. It works on natural and manufactured teeth, which is notable consideringwhitening strips and gelstypically only work on natural teeth.

If you’re interested in trying one of these quick-brightening solutions, read on for our picks of the best purple toothpastes available.

Our Top PicksBest Overall:Hismile V34 Colour Corrector Serum at Amazon$18Jump to ReviewBest Drugstore:Crest 3D White Brilliance Luminous Purple Toothpaste at Amazon$27Jump to ReviewBest for Sensitive Teeth:BLAQ Ultra Violet Colour Corrector at Amazon$17Jump to ReviewBest Foam:Nolipem Purple Tooth Whitening Foam at Amazon$25Jump to ReviewBest LED Teeth Whitening Kit:SALECrest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit at Amazon$51$42Jump to ReviewBest Teeth Whitening Product:SALECrest 3D Sensitive Teeth Whitening Kit at Amazon$50$34Jump to ReviewBest Teeth Whitening Strips:Crest 3DWhitestrips 1-Hour Express at CVS$56Jump to ReviewBest Teeth Whitening Pen:Colgate Overnight Whitening Pen at Amazon$20Jump to Review

Best Overall:Hismile V34 Colour Corrector Serum at Amazon$18Jump to ReviewBest Drugstore:Crest 3D White Brilliance Luminous Purple Toothpaste at Amazon$27Jump to ReviewBest for Sensitive Teeth:BLAQ Ultra Violet Colour Corrector at Amazon$17Jump to ReviewBest Foam:Nolipem Purple Tooth Whitening Foam at Amazon$25Jump to ReviewBest LED Teeth Whitening Kit:SALECrest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit at Amazon$51$42Jump to ReviewBest Teeth Whitening Product:SALECrest 3D Sensitive Teeth Whitening Kit at Amazon$50$34Jump to ReviewBest Teeth Whitening Strips:Crest 3DWhitestrips 1-Hour Express at CVS$56Jump to ReviewBest Teeth Whitening Pen:Colgate Overnight Whitening Pen at Amazon$20Jump to Review

Best Overall:Hismile V34 Colour Corrector Serum at Amazon$18Jump to Review

Best Overall:Hismile V34 Colour Corrector Serum at Amazon$18

Best Overall:

Best Drugstore:Crest 3D White Brilliance Luminous Purple Toothpaste at Amazon$27Jump to Review

Best Drugstore:Crest 3D White Brilliance Luminous Purple Toothpaste at Amazon$27

Best Drugstore:

Best for Sensitive Teeth:BLAQ Ultra Violet Colour Corrector at Amazon$17Jump to Review

Best for Sensitive Teeth:BLAQ Ultra Violet Colour Corrector at Amazon$17

Best for Sensitive Teeth:

Best Foam:Nolipem Purple Tooth Whitening Foam at Amazon$25Jump to Review

Best Foam:Nolipem Purple Tooth Whitening Foam at Amazon$25

Best Foam:

Best LED Teeth Whitening Kit:SALECrest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit at Amazon$51$42Jump to Review

Best LED Teeth Whitening Kit:SALECrest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit at Amazon$51$42

Best LED Teeth Whitening Kit:

SALE

Best Teeth Whitening Product:SALECrest 3D Sensitive Teeth Whitening Kit at Amazon$50$34Jump to Review

Best Teeth Whitening Product:SALECrest 3D Sensitive Teeth Whitening Kit at Amazon$50$34

Best Teeth Whitening Product:

Best Teeth Whitening Strips:Crest 3DWhitestrips 1-Hour Express at CVS$56Jump to Review

Best Teeth Whitening Strips:Crest 3DWhitestrips 1-Hour Express at CVS$56

Best Teeth Whitening Strips:

Best Teeth Whitening Pen:Colgate Overnight Whitening Pen at Amazon$20Jump to Review

Best Teeth Whitening Pen:Colgate Overnight Whitening Pen at Amazon$20

Best Teeth Whitening Pen:

Best OverallHismile V34 Colour Corrector SerumPHOTO: Hismile$18 at AmazonView on Hismileteeth.com$20 at CVS

Best OverallHismile V34 Colour Corrector Serum

Best Overall

Hismile V34 Colour Corrector Serum

PHOTO: Hismile

$18 at AmazonView on Hismileteeth.com$20 at CVS

It’s this specific purple toothpaste that’s created the category craze. On TikTok alone, mentions of Hismile have accumulatedmore than 227 million views. So, if you’re curious to give the dental trend a try, this is a good place to start.

Ingredients:Glycerin, sorbitol, xylitol, Red No. 33, Blue No. 1 |Formula:Serum|Flavor:Peppermint

Best DrugstoreCrest 3D White Brilliance Luminous Purple ToothpastePHOTO: Amazon$27 at Amazon$9 at Target$10$9 at Walmart

Best DrugstoreCrest 3D White Brilliance Luminous Purple Toothpaste

Best Drugstore

Crest 3D White Brilliance Luminous Purple Toothpaste

PHOTO: Amazon

$27 at Amazon$9 at Target$10$9 at Walmart

“Crest 3D White Brilliance Purple is from a well-established dental brand [and has] a very pleasant taste [with] the added benefit of containing fluoride to deliver protection against cavities,” Dr. Gonchar says. That said, of all the purple toothpastes we’re introducing you to, this one is the palest of all and claims to offer whiter teeth within three days of use as opposed to immediately. Still, shoppers say that the paste works well to brighten teeth and naturalize bad breath.

Ingredients:Fluoride, glycerin, Red No. 40, Blue No. 1 |Formula:Paste|Flavor:Mint

Best for Sensitive TeethBLAQ Ultra Violet Colour CorrectorPHOTO: BLAQ$17 at AmazonView on Blaq.coBlaq is an LGBTQIA+-owned Australian beauty brand that’s all about being unapologetically yourself. Part of that, though, is knowing that it’s totally okay to want to address pain points in appearance. Because of that, the brand released its luxe Ultra Violet Colour Corrector. Marketed as “purple shampoo for your teeth,” this ultra-dark purple tooth serum is designed to sink into every nook and cranny of your teeth to reveal a bright, white smile in two minutes flat.Ingredients:Glycerin, sorbitol, xylitol, Red No. 33, Blue No. 1 |Formula:Serum|Flavor:Peppermint

Best for Sensitive TeethBLAQ Ultra Violet Colour CorrectorPHOTO: BLAQ$17 at AmazonView on Blaq.co

Best for Sensitive TeethBLAQ Ultra Violet Colour Corrector

Best for Sensitive Teeth

BLAQ Ultra Violet Colour Corrector

PHOTO: BLAQ

$17 at AmazonView on Blaq.co

Blaq is an LGBTQIA+-owned Australian beauty brand that’s all about being unapologetically yourself. Part of that, though, is knowing that it’s totally okay to want to address pain points in appearance. Because of that, the brand released its luxe Ultra Violet Colour Corrector. Marketed as “purple shampoo for your teeth,” this ultra-dark purple tooth serum is designed to sink into every nook and cranny of your teeth to reveal a bright, white smile in two minutes flat.

Best FoamNolipem Purple Tooth Whitening FoamPHOTO: Amazon$25 at AmazonWhile most purple toothpastes come in the form of thick serums, Nolipem Purple Tooth Whitening Foam pumps out fluffy plumes that make brushing a bit more fun. “Nolipem Purple Tooth Whitening Foam is formulated in a foam instead of a paste, making the delivery a little less messy and less likely to get on your clothing or other surfaces,” Dr. Gonchar says. Despite the textural differences, this purple toothpaste is formulated with the same neutralizing V-34 dye as many others on this list.Ingredients:Glycerin, sorbitol |Formula:Foam|Flavor:Mint

Best FoamNolipem Purple Tooth Whitening FoamPHOTO: Amazon$25 at Amazon

Best FoamNolipem Purple Tooth Whitening Foam

Best Foam

Nolipem Purple Tooth Whitening Foam

$25 at Amazon

While most purple toothpastes come in the form of thick serums, Nolipem Purple Tooth Whitening Foam pumps out fluffy plumes that make brushing a bit more fun. “Nolipem Purple Tooth Whitening Foam is formulated in a foam instead of a paste, making the delivery a little less messy and less likely to get on your clothing or other surfaces,” Dr. Gonchar says. Despite the textural differences, this purple toothpaste is formulated with the same neutralizing V-34 dye as many others on this list.

Ingredients:Glycerin, sorbitol |Formula:Foam|Flavor:Mint

Add to CartWhile you’re adding purple toothpaste to your cart, consider some of our PEOPLE-Tested dental product winners. Our editors and independent testers put each product through the wringer to bring you the best of the best.Crest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit$51$42 at Amazon$50 at WalgreensCrest 3D Sensitive Teeth Whitening Kit$50$34 at AmazonView on Target$32 at WalmartCrest 3DWhitestrips 1-Hour Express$56 at CVS$45 at Walgreens$54 at Riteaid.comColgate Overnight Whitening Pen$20 at Amazon$20 at Target$25$17 at WalmartWhat to Know About Purple ToothpastesFormulaThe formula you choose is a personal preference. Whether you opt for a serum, foam, or true paste, the purple toothpaste you pick will have the same end goal of working to neutralize stains. Buy your favorite texture and enjoy the temporary benefits of the product.However, if you’re looking for a purple toothpaste to replace yourregular toothpastealtogether, you should reconsider. “Remember, the most important qualities of toothpaste are its ability to clean teeth and prevent oral diseases like cavities and gum disease,” saysRhonda Kalasho, DDS, CEO of TruGlo Modern Dental. “Ingredients like fluoride, which strengthens tooth enamel and fights decay, are important for maintaining oral health.We know that many purple toothpastes do not contain fluoride, which we do know from studies will lead to an increase in decay or cavities for the person using the toothpaste.”When using purple toothpaste, it’s imperative that you also use a fluoride-infused formula to protect your teeth and fortify your enamel (ourCrest pickcontains the stain-neutralizing effect of purple dye as well as fluoride). For those formulas without fluoride, you may consider a two-step approach and either brush with a fluoride toothpaste or rinse with afluoride mouthwash.FlavorMost purple toothpastes feature a mint flavor; however, some taste like peppermint, while others have spearmint or crisp menthol profiles. Our best overall, theHismile V34 Colour Corrector Serum, has a peppermint flavor, while our best pick for sensitive teeth, theBlaq Ultra Violet Colour Corrector, has a mint flavor. If you’re particular about taste, you’ll want to key into this characteristic before buying a tube or bottle.Frequently Asked QuestionsThe question of whether or not purple toothpaste works is rather misleading. The assumption is that if it works to neutralize stains, it will rid teeth of yellowness altogether over time. That’s not the case, though. As Beverly Hills-based cosmetic and biomimetic dentistMatt Nejad, DDS, points out, it’s an optical illusion.“Purple toothpastes create the illusion of whiter teeth and do notactuallywhiten teeth,” he says. “It is a temporary benefit when the toothpaste is used, and it does not alter the intrinsic color of the teeth as professional teeth-whitening treatments do.” For true whitening, opt forwhitening strips,whitening pens, or anLED kit.Purple toothpaste is crafted with food-grade dyes. While safe to use as a means for achieving temporarily brighter, whiter teeth, Dr. Kalasho says that using purple toothpaste as your primary brushing agent isn’t safe for the longevity of your teeth.As a result, you’ll want to be sure to frequently brush with a fluoride-infused toothpaste to protect your teeth from decay.Purple toothpaste won’t stain your teeth, but it can stain your clothing and sink. While spot-cleaning your clothes and scrubbing your sink with aMagic Erasershould do the trick, that’s still an extra step that purple toothpastes may require that classic toothpastes don’t.Most purple toothpastes (specifically the ultra-dark ones) are designed to offer immediate benefits; paler purple toothpastes may take a few days to really set in. “Keep in mind that these results are temporary, so continuous use is necessary to maintain the effect,” Dr. Nejad says.Why Trust PEOPLE?Rebecca Norrishas worked in beauty and wellness journalism for more than 10 years. For this story, she spoke with three dentists to determine whether purple toothpastes are worth the TikTok hype. Learning that purple toothpaste is safe to use for temporary whitening benefits (though not recommended as a sole oral care product), she set out to find the highest-rated formulas on the market. In doing so, she discovered a variety of popular purple toothpastes, including one that’s actually formulated with fluoride, making it more appealing to dentists.Our Expert PanelMatt Nejad, DDS, is an expert biomimetic and esthetic dentist in Beverly Hills, California, and a Fellow of the Academy of Biomimetic Dentistry.Marina Gonchar, DMD, is a board-certified orthodontist in Morristown, New Jersey.Rhonda Kalasho, DDS, is CEO of TruGLO Modern Dental in Beverly Hills, Hollywood, and Calabasas, California.

While you’re adding purple toothpaste to your cart, consider some of our PEOPLE-Tested dental product winners. Our editors and independent testers put each product through the wringer to bring you the best of the best.

Crest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit$51$42 at Amazon$50 at WalgreensCrest 3D Sensitive Teeth Whitening Kit$50$34 at AmazonView on Target$32 at WalmartCrest 3DWhitestrips 1-Hour Express$56 at CVS$45 at Walgreens$54 at Riteaid.comColgate Overnight Whitening Pen$20 at Amazon$20 at Target$25$17 at Walmart

Crest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit$51$42 at Amazon$50 at Walgreens

Crest 3DWhitestrips Sensitive + LED Light Teeth Whitening Kit

$51$42 at Amazon$50 at Walgreens

Crest 3D Sensitive Teeth Whitening Kit$50$34 at AmazonView on Target$32 at Walmart

Crest 3D Sensitive Teeth Whitening Kit

$50$34 at AmazonView on Target$32 at Walmart

Crest 3DWhitestrips 1-Hour Express$56 at CVS$45 at Walgreens$54 at Riteaid.com

Crest 3DWhitestrips 1-Hour Express

$56 at CVS$45 at Walgreens$54 at Riteaid.com

Colgate Overnight Whitening Pen$20 at Amazon$20 at Target$25$17 at Walmart

Colgate Overnight Whitening Pen

$20 at Amazon$20 at Target$25$17 at Walmart

What to Know About Purple Toothpastes

Formula

The formula you choose is a personal preference. Whether you opt for a serum, foam, or true paste, the purple toothpaste you pick will have the same end goal of working to neutralize stains. Buy your favorite texture and enjoy the temporary benefits of the product.

However, if you’re looking for a purple toothpaste to replace yourregular toothpastealtogether, you should reconsider. “Remember, the most important qualities of toothpaste are its ability to clean teeth and prevent oral diseases like cavities and gum disease,” saysRhonda Kalasho, DDS, CEO of TruGlo Modern Dental. “Ingredients like fluoride, which strengthens tooth enamel and fights decay, are important for maintaining oral health.We know that many purple toothpastes do not contain fluoride, which we do know from studies will lead to an increase in decay or cavities for the person using the toothpaste.”

When using purple toothpaste, it’s imperative that you also use a fluoride-infused formula to protect your teeth and fortify your enamel (ourCrest pickcontains the stain-neutralizing effect of purple dye as well as fluoride). For those formulas without fluoride, you may consider a two-step approach and either brush with a fluoride toothpaste or rinse with afluoride mouthwash.

Flavor

Most purple toothpastes feature a mint flavor; however, some taste like peppermint, while others have spearmint or crisp menthol profiles. Our best overall, theHismile V34 Colour Corrector Serum, has a peppermint flavor, while our best pick for sensitive teeth, theBlaq Ultra Violet Colour Corrector, has a mint flavor. If you’re particular about taste, you’ll want to key into this characteristic before buying a tube or bottle.

Frequently Asked QuestionsThe question of whether or not purple toothpaste works is rather misleading. The assumption is that if it works to neutralize stains, it will rid teeth of yellowness altogether over time. That’s not the case, though. As Beverly Hills-based cosmetic and biomimetic dentistMatt Nejad, DDS, points out, it’s an optical illusion.“Purple toothpastes create the illusion of whiter teeth and do notactuallywhiten teeth,” he says. “It is a temporary benefit when the toothpaste is used, and it does not alter the intrinsic color of the teeth as professional teeth-whitening treatments do.” For true whitening, opt forwhitening strips,whitening pens, or anLED kit.Purple toothpaste is crafted with food-grade dyes. While safe to use as a means for achieving temporarily brighter, whiter teeth, Dr. Kalasho says that using purple toothpaste as your primary brushing agent isn’t safe for the longevity of your teeth.As a result, you’ll want to be sure to frequently brush with a fluoride-infused toothpaste to protect your teeth from decay.Purple toothpaste won’t stain your teeth, but it can stain your clothing and sink. While spot-cleaning your clothes and scrubbing your sink with aMagic Erasershould do the trick, that’s still an extra step that purple toothpastes may require that classic toothpastes don’t.Most purple toothpastes (specifically the ultra-dark ones) are designed to offer immediate benefits; paler purple toothpastes may take a few days to really set in. “Keep in mind that these results are temporary, so continuous use is necessary to maintain the effect,” Dr. Nejad says.

Frequently Asked Questions

The question of whether or not purple toothpaste works is rather misleading. The assumption is that if it works to neutralize stains, it will rid teeth of yellowness altogether over time. That’s not the case, though. As Beverly Hills-based cosmetic and biomimetic dentistMatt Nejad, DDS, points out, it’s an optical illusion.“Purple toothpastes create the illusion of whiter teeth and do notactuallywhiten teeth,” he says. “It is a temporary benefit when the toothpaste is used, and it does not alter the intrinsic color of the teeth as professional teeth-whitening treatments do.” For true whitening, opt forwhitening strips,whitening pens, or anLED kit.

The question of whether or not purple toothpaste works is rather misleading. The assumption is that if it works to neutralize stains, it will rid teeth of yellowness altogether over time. That’s not the case, though. As Beverly Hills-based cosmetic and biomimetic dentistMatt Nejad, DDS, points out, it’s an optical illusion.

“Purple toothpastes create the illusion of whiter teeth and do notactuallywhiten teeth,” he says. “It is a temporary benefit when the toothpaste is used, and it does not alter the intrinsic color of the teeth as professional teeth-whitening treatments do.” For true whitening, opt forwhitening strips,whitening pens, or anLED kit.

Purple toothpaste is crafted with food-grade dyes. While safe to use as a means for achieving temporarily brighter, whiter teeth, Dr. Kalasho says that using purple toothpaste as your primary brushing agent isn’t safe for the longevity of your teeth.As a result, you’ll want to be sure to frequently brush with a fluoride-infused toothpaste to protect your teeth from decay.

Purple toothpaste is crafted with food-grade dyes. While safe to use as a means for achieving temporarily brighter, whiter teeth, Dr. Kalasho says that using purple toothpaste as your primary brushing agent isn’t safe for the longevity of your teeth.

As a result, you’ll want to be sure to frequently brush with a fluoride-infused toothpaste to protect your teeth from decay.

Purple toothpaste won’t stain your teeth, but it can stain your clothing and sink. While spot-cleaning your clothes and scrubbing your sink with aMagic Erasershould do the trick, that’s still an extra step that purple toothpastes may require that classic toothpastes don’t.

Most purple toothpastes (specifically the ultra-dark ones) are designed to offer immediate benefits; paler purple toothpastes may take a few days to really set in. “Keep in mind that these results are temporary, so continuous use is necessary to maintain the effect,” Dr. Nejad says.

Rebecca Norrishas worked in beauty and wellness journalism for more than 10 years. For this story, she spoke with three dentists to determine whether purple toothpastes are worth the TikTok hype. Learning that purple toothpaste is safe to use for temporary whitening benefits (though not recommended as a sole oral care product), she set out to find the highest-rated formulas on the market. In doing so, she discovered a variety of popular purple toothpastes, including one that’s actually formulated with fluoride, making it more appealing to dentists.

Our Expert PanelMatt Nejad, DDS, is an expert biomimetic and esthetic dentist in Beverly Hills, California, and a Fellow of the Academy of Biomimetic Dentistry.Marina Gonchar, DMD, is a board-certified orthodontist in Morristown, New Jersey.Rhonda Kalasho, DDS, is CEO of TruGLO Modern Dental in Beverly Hills, Hollywood, and Calabasas, California.

Our Expert Panel

Matt Nejad, DDS, is an expert biomimetic and esthetic dentist in Beverly Hills, California, and a Fellow of the Academy of Biomimetic Dentistry.Marina Gonchar, DMD, is a board-certified orthodontist in Morristown, New Jersey.Rhonda Kalasho, DDS, is CEO of TruGLO Modern Dental in Beverly Hills, Hollywood, and Calabasas, California.

source: people.com