The Victoria's Secret 'Fantasy Bra' Was a Fashion Show Staple: See Tyra, Gisele, Heidi and More Model It Through the Years

Mar. 15, 2025

Alessandra Ambrosio, 2012; Tyra Banks, 1997; Heidi Klum, 2003.Photo:Kevin Mazur/WireImage; Ron Galella/Ron Galella Collection via Getty; KMazur/WireImage for Full Picture

Alessandra Ambrosio 2012; Tyra Banks; 1997; Heidi Klum 2003

Kevin Mazur/WireImage; Ron Galella/Ron Galella Collection via Getty; KMazur/WireImage for Full Picture

The Victoria’s Secret Fashion Show is making its triumphant return to the runway on Oct. 15 — a move back to tradition for the show, which was canceled in 2019,before returning as The Tour in 2023.

The brand has been criticized in the past for a lack of diversity and inclusivity in its marketing, branding and clothing options, but this year’s show promises to be more inclusive than in past years.“The 2024 Victoria’s Secret Fashion Show will deliver precisely what our customers have been asking for — the glamour, runway, fashion, fun, wings, entertainment — all through a powerful, modern lens reflecting who we are today,” a rep for the brand previously told PEOPLE. “We’re thrilled to share a women-led articulation of this iconic property later this year!”

Who might don the brand’s most iconic piece — its Fantasy Bra — remains to be seen, though dozens of famous faces have strutted the runway in diamond- and gemstone-laden confections in the past.

Here’s a look back at the models who have worn the Fantasy Bra in past Victoria’s Secret catalogues and on the runway, in the brand’s fashion shows.

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Claudia Schiffer in 1996.Evan Agostini/Liaison

Claudia Schiffer is on display December 4, 1996 in New York City. Schiffer unveiled one of the four new Victoria’s Secret Manhattan locations with a five-story image of herself wearing a million dollar diamond miracle bra.

Evan Agostini/Liaison

1996: Claudia Schiffer

Tyra Banks in 1997.Ron Galella/Ron Galella Collection via Getty

Tyra Banks during Victoria’s Secret Unveils $3 Million Diamon Dream Bra at Victoria’s Secret Store in New York City, New York, United States.

Ron Galella/Ron Galella Collection via Getty

1997: Tyra Banks

1998: Daniela Pestova

Heidi Klum in 1999.Evan Agostini/Liaison/Getty

Heidi Klum models lingerie February 3, 1999 at the Victoria’s Secret Fashion Show in New York City. The fantasy and myth theme of this year’s pre-Valentine runway show is evident in the angelic looks of the models and the set designed by Robert Isabell.

Evan Agostini/Liaison/Getty

1999: Heidi Klum

Gisele Bundchen.DMIPhoto/FilmMagic

Gisele Bundchen fantasy bra

DMIPhoto/FilmMagic

2000: Gisele Bündchen

Heidi Klum wearing the $12.5 million dollar Victoria’s Secret Fantasy Bra during a 2001 photo shoot. Klum also wore the bra at the VS Fashion Show that year.Photo: Victoria’s Secret

2001: Heidi Klum

Karolina Kurkova in 2002.KMazur/WireImage

Karolina Kurkova models the $10 million Star of Victoria Bra

KMazur/WireImage

2002: Karolina Kurkova

Heidi Klum in 2003.Frank Micelotta/Getty

Supermodel Heidi Klum photographed during the Victoria’s Secret Fashion Show at the 69th Regiment Armory November 13, 2003 in New York City. The Fashion show will air November 19, 2003 on CBS

Frank Micelotta/Getty

2003: Heidi Klum

Heidi Klum wore her 3rd Fantasy Bra — the $11 million “Very Sexy Fantasy Bra” — in 2003 and it was very special indeed. The bra took 370 hours to create, and featured a 70-carat diamond in the center, the second largest in the world.

Tyra Banks in 2004.Marion Curtis/Starpix/Shutterstock

Tyra Banks modelling Victoria’s Secret 2004 Heavenly 70 Fantasy Bra by Mouawad, featuring a 70 carat flawless pear shaped diamond in the centre. Adorned with 2,900 pave set diamonds and weighting a total of 112 carats, this years bra is set in 18 karat white gold. It is worth $10 million and took over 275 hours to make

Marion Curtis/Starpix/Shutterstock

2004: Tyra Banks

Gisele Bundchen in 2005.George Chinsee/WWD/Penske Media via Getty

$Gisele Bundchen on the runway at Victoria\'s Secret\'s 2005 show at the New York State Armory.$

George Chinsee/WWD/Penske Media via Getty

2005: Gisele Bündchen

Karolina Kurkova in 2006.Frank Trapper/Corbis via Getty

Karolina Kurkova wears the Hearts on Fire Diamond Fantasy Bra at Victoria’s Secret Fashion Show held at the Kodak Theater in Hollywood.

Frank Trapper/Corbis via Getty

2006: Karolina Kurkova

Selita Ebanks in 2007.

Selita Ebanks wearing Victoria’s Secret at the 12th Victoria’s Secret Fashion show at the Kodak Theater on November 15, 2007 in Hollywood, California.

2007: Selita Ebanks

Adriana Lima in 2008.John Parra/WireImage

Adriana Lima walks the runway at the Victoria’s Secret Fashion Show at Fontainebleau on November 15, 2008 in Miami Beach, Florida.

John Parra/WireImage

2008: Adriana Lima

Marisa Miller in 2009.Jeffery R. Staab/CBS via Getty

Marisa Miller during the 2009 Victoria’s Secret Fashion Show

Jeffery R. Staab/CBS via Getty

2009: Marisa Miller

Adriana Lima in 2010.Fairchild Archive/Penske Media via Getty

Model Adriana Lima on the runway at the Victoria’s Secret 2010 show at the Lexington Avenue Armory.

Fairchild Archive/Penske Media via Getty

2010: Adriana Lima

Miranda Kerr in 2011.Randy Brooke/WireImage

Miranda Kerr models the $2.5 million dollar bra on the runway during the 2011 Victoria’s Secret Fashion Show at the Lexington Avenue Armory on November 9, 2011 in New York City.

Randy Brooke/WireImage

2011: Miranda Kerr

Of wearing the bra, Miranda Kerrtold PEOPLE. “It’s such a piece of artwork! It’s absolutely stunning — it kind of feels a little mermaid-like — but I can’t believe I’m wearing $2.5 million on my chest.”

Alesssandra Ambrosio in 2012.Kevin Mazur/WireImage

Victoria’s Secret Angel Alessandra Ambrosio wearing the fantasy bra walks the runway during the 2012 Victoria’s Secret Fashion Show at the Lexington Avenue Armory on November 7, 2012 in New York City.

Kevin Mazur/WireImage

2012: Alessandra Ambrosio

“It was perfect for me,”Alessandra Ambrosio said of the set. “I felt they made it for me. It’s very romantic.”

Candice Swanepoel in 2013.Jamie McCarthy/WireImage

Model Candice Swanepoel, wearing the Royal Fantasy Bra and Belt, walks the runway at the 2013 Victoria’s Secret Fashion Show at Lexington Avenue Armory on November 13, 2013 in New York City.

Jamie McCarthy/WireImage

2013: Candice Swanepoel

Adriana Lima and Alessandra Ambrosio in 2014.Michael Stewart/FilmMagic

Models Adriana Lima and Alessandra Ambrosio wearing the Dream Angels Fantasy Bras walk the runway at the annual Victoria’s Secret fashion show at Earls Court on December 2, 2014 in London, England.

Michael Stewart/FilmMagic

2014: Alessandra Ambrosio & Adriana Lima

“Words can’t describe how excited I was when I received a call from Victoria’s Secret to let me know that I would be wearing it,” Ambrosiotold PEOPLE.

Lima — who had worn the Fantasy Bra twice previously — told PEOPLE: “This year was even more special because for the first time two of us would be wearing it and the other Angel was my close friend Alessandra. I was super excited. It’s so great to be able to share the honor with such a good friend!”

Lily Aldridge in 2015.Victor VIRGILE/Gamma-Rapho via Getty

Lily Aldridge walks the runway at the 2015 Victoria’s Secret Fashion Show at Lexington Avenue Armory on November 10, 2015 in New York City.

Victor VIRGILE/Gamma-Rapho via Getty

2015: Lily Aldridge

Speaking toPEOPLE,Lily Aldridge said of the iconic bra: “I’m not scared, I’m super excited and I’m anxious to just get on the runway and wear it and be in that moment. Some of the girls who have worn it in the past are just like, ‘Enjoy every moment of it.’ It’s such a special experience and I’m really excited.”

Jasmine Tookes in 2016.WWD/Penske Media via Getty

Jasmine Tookes on the runway

WWD/Penske Media via Getty

2016: Jasmine Tookes

“Even just seeing the bra, it’s crazy,” Tookes said. “It took, like, 700 hours to create and it has 9,000 gemstones. It was crazy to see that and be able to hold it. And it’s heavy — it weighs more than 450 carats.”

Lais Ribeiro in 2017.WWD/Penske Media via Getty

Lais Ribeiro wearing the Fantasy Bra on the runway

2017: Lais Ribeiro

Elsa Hosk in 2018.Slaven Vlasic/Gett

Victoria’s Secret Angel Elsa Hosk Wears The 2018 Dream Angels Fantasy Bra

2018: Elsa Hosk

2018’s blinged-out bralette and matching body chain were valued at $1 million and adorned with more than 2,100 Swarovski Created Diamonds and responsibly sourced topaz set in sterling silver. The set took upwards of 930 hours to create and contained more than 71 carats within the center piece.

Speaking toPEOPLE that year, Elsa Hosk said the honor of wearing the 2018 Dream Angels Fantasy Bra was “beyond exciting.”

“It was just a sensation that I’ve never felt before,” Hosk told PEOPLE of the first time she tried on the bra, after being surprised during her VS fashion show fitting. “My body was violently shaking. And it wasn’t because I was nervous, I was just excited. It was a cool feeling that I’ve never felt before. And it was definitely a moment that I’ll never forget.”

The Victoria’s Secret Fashion Show steps off at 7 p.m. ET on Tuesday, Oct. 15, on Prime Video and Amazon Live.

source: people.com