What's Next for Meghan Markle's American Riviera Orchard Brand Launch?

Mar. 15, 2025

(Left) Meghan Markle at the Ms. Foundation Women of Vision Awards in New York City on May 16, 2023; Tracy Robbins' Instagram photo of American Riviera Orchard jam.Photo:Kevin Mazur/Getty Images; Tracy Robbins/Instagram

Kevin Mazur/Getty Images; Tracy Robbins/Instagram

Meghan Markle’s American Riviera Orchard is on track to launch later this year.

The Duchess of Sussex, 43,first unveiled plansfor the lifestyle brand with a website and  Instagram account in March, and PEOPLE understands that the venture is officially set to launch later this year.

The clarification comes after theDaily Mailpublished a report on Aug. 8 claiming that American Riviera Orchard had a “trademark setback” regarding irregularities that had to be corrected. The outlet alleged that the U.S. Patents and Trademarks Office flagged issues including “incorrect classification of yoga blankets, picnic baskets and recipe books” — some of thediverse merchandisePEOPLE confirmed earlier this year that the Duchess of Sussex ispursuing trademarksfor.

PEOPLE understands that American Riviera Orchard has received several notices of irregularity around clarifications for goods and services, as well as the reclassification of certain products. Such inquiries are typical while pursuing international applications due to the differences between international and U.S. standards, and all fees around such notices have been paid and no further action is required.

The American Riviera Orchard website.American Riviera Orchard

American Riviera Orchard

The summer summit presented the perfect opportunity for the Duchess of Sussex to connect with other female business entrepreneurs as she moves forward with American Riviera Orchard.

Misha Nonoo, Bobbi Brown and Meghan Markle in a photo Bobbi Brown shared to Instagram on July 26, 2024.Bobbi Brown/Instagram

Bobbi Brown/Instagram

Though the American Riviera Orchard website and Instagram page has not changed since it went live on March 14, with the brand name in gold script below a monogram and above “Montecito” mirrored across both sites, its first product was revealed to be strawberry jam. In April, Tracy Robbins andDelfina Blaquiergave thefirst glimpseof the sweet treat on social media, posting photos of the preserves in small, numbered jars labeled with the American Riviera Orchard logo that debuted online.

A photo of American Riviera Orchard jam that Heather Dorak posted to Instagram on April 29, 2024.Heather Dorak/Instagram

Heather Dorak/Instagram

In June, Meghan and Harry’s friend, polo player Nacho Figueras,revealed a new raspberry jam flavorin an Instagram Story. Alongside the jam, Nacho shared a photo of his dog next to a container of treats. Although the jar didn’t feature the American Riviera Orchard logo, “Dog Biscuits” appeared to be written in Meghan’s signature calligraphy. Dog treats and other pet supplies were listed in trademark applications for exclusive rights under the American Riviera Orchard brand. Meghan and Harry are proud dog parents of three: Guy, Pula, and Mia.

A source previously told PEOPLE that Meghan’s American Riviera Orchard venture “will reflect everything that she loves — family, cooking, entertaining and home décor.”

“She is excited about her latest, personal venture,” the source said. “This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”

American Riviera Orchard’s Instagram Stories on March 14, 2024.American Riviera Orchard/Instagram

American Riviera Orchard/Instagram

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Rolf Vennenbernd/picture alliance via Getty

Meghan’s longtime love of cooking has been well-documented, frombrining a Thanksgiving turkeyon her former Instagram to partnering with the Hubb Community for afundraising cookbookas one of her first projects as a working royal after marrying Harry in 2018.

source: people.com